1st Edition
The Art of Political Framing How Politicians Convince Us That They Are Right
By Hans de Bruijn
Copyright 2019
144 Pages
by
Routledge
144 Pages
by
Routledge
Also available as eBook on:
Politicians employ a wide range of strategies to achieve their goals - and language is one of them. What impact does their language have on us, on their opponents, on the public opinion?, If language matters, then the interesting question naturally arises how politicians use language to their advantage? How do they use it to convince us of the truth of their views? These questions take us into the... Read more
Part One Language and Framing 1. Language matters 2. What is framing and how does it work? Part Two Strategies 3. The 3P model 4. Victims, villains, and heroes 5. Playing with your opponent's values 6. Playing with opposite perspectives 7. Meta-framing 8. Emotion and monopolies on emotion Part Three Reflection 9. How should we value the game of framing and reframing? Notes, References.
Biography
Hans de Bruijn is professor of Governance at Delft University of Technology and visiting professor at Politecnico di Milano.
