© 2016 – Focal Press
The Art of Short Form Content: From Concept to Color Correction is an in-depth examination of the craft ofcreating short form filmic content – a category whichincludes television commercials, music videos, television promos, movie trailers, digital billboards, corporate videos, and pretty muchanything else with a running time under five minutes.Though short form is an important part of the film industry, itis typically overlooked in books on the art of filmmaking. The Art of Short Form Content fills this industryvoid by answering the type of questions that workingshort form content creators deal with every day. AsCook explains, though short form content is limited in duration, it is not limited in quality and message. In this step-by-step, full-color guide you will find:
• Interviews with leading short form content creators
• Details on how to create everything from a corporate piece to a Super Bowl spot
• Strategies for how to quickly attract viewer attention to your content
• Extensive information on how to best utilize the craft of film-making in an advertising context
• A comprehensive companion website that can be found at www.focalpress.com/cw/cook
Chapter One - Signal Through Noise: The Concept
Interview with Frank Hahn, Group Creative Director at 72andSunny.
Chapter Two - Tom Cruise and a Bazooka: The Image
Interview with Gentleman Scholar, AICE award winning directing duo.
Chapter Three - Into the Windowless Rooms: On Editing
Interview with Josh Bodnar, Emmy Award Winning Editor from Whitehouse Post.
Chapter Four - Because Tramps Like Us, Baby We Were Born to Run: On Music
Interviewees include Zach Hemsey, Composer for Trailers and Feature Films; Gabe McDonough, Executive Producer at MAS - Music and Strategy.
Chapter Five - Rise Into Hit: Sound Design
Interview with Bryan Jerden, sound designer for Trailers and Feature Films.
Chapter Six - Sculpting the Image: Effects and Finishing
Interview with Neil Gust, AICE winning editor and sound designer.
Chapter Seven - The Mysterious Art: Color Correction
Interview with Jean-Clément Soret, Global Creative Director of Color Grading at MPC.