1st Edition
The Attention Gap in College Sports Gender, Race, and the Popularity of College Athletes on Social Media
By Joshua Woods
Copyright 2027
216 Pages
1 B/W Illustrations
by
Routledge
216 Pages
1 B/W Illustrations
by
Routledge
In The Attention Gap in College Sports , Joshua Woods delves deeply into data on social media activity amongst college teams and college athletes and critically examines the ways attention, and attempts to gain it, are reconfiguring power and profit in college sports.
Since a landmark ruling in collegiate athletics granted student athletes the right to profit from their name, image, and... Read more
1.Introduction. 2.Pierre Bourdieu, Attention Capital and the Fields of College Sports. 3.The Self-Made Self: Agency and Structure in the Attention Economy. 4.Race and Gender as Predictors of Attention Capital. 5.Basketball Players’ Biographies as Predictors of Social Media Popularity. 6.Predicting Social Media Use and Popularity in Twelve College Sports Played by Men and Women. 7.From Revenue to Reach: Structural Determinants of Social Media Use and Popularity Among College Sports Teams. 8.Conclusion. 9.Index.
Biography
Joshua Woods is Professor of Sociology at West Virgina University.
