The Audience in Everyday Life: Living in a Media World, 1st Edition (Paperback) book cover

The Audience in Everyday Life

Living in a Media World, 1st Edition

By S. Elizabeth Bird

Routledge

222 pages

Purchasing Options:$ = USD
Paperback: 9780415942584
pub: 2003-06-24
$41.95
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Hardback: 9780415942591
pub: 2003-07-03
$155.00
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eBook (VitalSource) : 9780203954225
pub: 2013-08-21
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Description

The Audience in Everyday Life argues that a media audience cannot be studied in front of the television alone--their interaction with media does not simply end when the set is turned off. Instead, we must study the daily lives of audiences to find the undercurrents of media influence in everyday life. Bird provides a host of useful tools and methods for scholars and students interested in the ways media is consumed in everyday life.

About the Author

S. Elizabeth Bird is Professor of Anthropology at the University of South Florida. She is author of For Enquiring Minds: A Cultural Study of Supermarket Tabloids and editor of Dressing in Feathers: The Construction of the Indian in American Popular Culture.

Subject Categories

BISAC Subject Codes/Headings:
SOC022000
SOCIAL SCIENCE / Popular Culture
SOC052000
SOCIAL SCIENCE / Media Studies
TEC052000
TECHNOLOGY & ENGINEERING / Social Aspects