1st Edition
The Balanced Company Organizing for the 21st Century
Biography
Inger Jensen has an MSc. in Psychology and is an associate professor in social psychology and sociology at the Department of Communication, Business and Information Technologies (CBIT) at Roskilde University, Denmark. She is a Board member and former President of EUPRERA (the European Public Relations Education and Research Association) and has published a number of articles and papers. John Damm Scheuer has an MSc. in International Business, a PhD in Organizational Studies and is associate professor in organizational change in the same department. He has authored, edited and contributed to a number of books. Professor Jacob Dahl Rendtorff has a PhD and is a Doctor of Science. He is Professor of Responsibility, Ethics and Legitimacy of Corporations at Roskilde and Head of the Research Group on Management, Change and Corporations. He has been a visiting professor at universities in Europe and the United States and has published several books.
’The disastrous fall out from corporate and financial excesses unleashed by decades of deregulation and shareholder value maximization makes it an urgent necessity to develop alternatives to the predominant perceptions of the firm. This book offers an interesting new perspective. The idea of the "balanced firm" provides a framework for improved management of complex stakeholder relationships in companies and organizations.’ Klaus Nielsen, Birkbeck, University of London, UK
