Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.
Chapter 1: Five Steps to Ideation
Step 1: Create an Opportunity Statement
Step 2: Collect the Raw Material
Step 3: Hold an Idea Workout
Step 4: Evaluate the Ideas
Step 5: Implement the Ideas
Chapter 2: 20 Ideation Tools and Techniques