The Basics of Idea Generation: 1st Edition (Paperback) book cover

The Basics of Idea Generation

1st Edition

By Donna Greiner

Productivity Press

72 pages

Purchasing Options:$ = USD
Paperback: 9780527763398
pub: 1997-11-05
Hardback: 9781138438910
pub: 2017-07-27

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Continuous generation and implementation of ideas is critical to creating an environment that helps foster the development of improvement techniques. The Basics of Idea Generation provides a cost-effective method that can help inspire employees to consistently identify and implement new ideas, using a proven five-step process. The process starts by creating an opportunity statement. From there the method then has one collect raw materials, before holding an idea workout, and then evaluating the idea. Implementation is the final step. The author also explains the 20 tools that help complete each step, along with solutions to overcoming the barriers to creativity.

Table of Contents



Chapter 1: Five Steps to Ideation

Step 1: Create an Opportunity Statement

Step 2: Collect the Raw Material

Step 3: Hold an Idea Workout

Step 4: Evaluate the Ideas

Step 5: Implement the Ideas

Chapter 2: 20 Ideation Tools and Techniques

Related Resources

Subject Categories

BISAC Subject Codes/Headings:
BUSINESS & ECONOMICS / Quality Control