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1st Edition

The Boomerang Principle Inspire Lifetime Loyalty from Your Employees

By Lee Caraher Copyright 2017
    ISBN 9781629561684
    194 Pages 10 B/W Illustrations
    Published April 11, 2017 by Routledge

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    Original Price $28.95
    Sale Price USD $23.16
    ISBN 9781315212760
    194 Pages 10 B/W Illustrations
    Published March 16, 2017 by Routledge

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    It is rare today for employees to stay with one organization for the long tenures that were the norm before the Great Recession. In fact, "job hopping" is the new norm, especially for Millennials. In The Boomerang Principle, companies learn how to leverage this fact rather than fear it. By engendering a lifetime of loyalty from former employees, leaders can see them "return" in the form of customers, partners, clients, advocates, contractors, and even returning employees.

    Author Lee Caraher has built several companies and managed many Millennials along the way. In her first book, Millennials & Management, she shared her wisdom on how to get an intergenerational workforce to contribute to the larger goals of the organization. In this follow-up book, she shifts the emphasis to creating valuable, long-lasting relationships with your employees to ensure they remain your biggest fans, even if they leave the company.

    The Boomerang Principle is a pragmatic answer to the outdated corporate mindset around employee turnover. Instead, it shifts the focus to creating lifetime loyalty from your alumni who will bring back business again and again.

    Chapter 1 The New Loyalty Paradigm Chapter 2 The Evolution of Loyalty: From Company to Self to Both Chapter 3 Personal and Talent Brands at Work Chapter 4 Creating a Culture of Return Creates a Culture to Stay For Chapter 5 When Millennials Thrive, So Do Gen Xers and Boomers Chapter 6 Being a Good Place to Be From Chapter 7 Leaving So You Can Come Back Chapter 8 Boomeranging in Practice Chapter 9 Creating Your Own Alumni Club: A Blueprint


    Lee McEnany Caraher is the founder and CEO of Double Forte, a national public relations and digital media agency, based in San Francisco, that works with beloved consumer, technology, and wine brands. A sought-after communication strategist, Lee is known for her practical solutions to big problems. Her first book, Millennials & Management: The Essential Guide to Making It Work at Work, was informed by her work helping organizations around the country create positive intergenerational workplaces.

    Lee is active in her community, and sits on the board of directors or trustees of KQED Public Media, San Francisco’s Grace Cathedral, and Menlo College. A graduate of Carleton College, Lee has a degree in medieval history which she finds useful every day. She lives on the San Francisco Peninsula with her husband, their sons, and Al, their blind cat.

    The heart and soul of every company lies in its people. People bring brands to life and, ultimately, drive a company’s success – but, they do not have to be within your walls to do so. Recognizing that everyone who interacts with your company has a hand in its success, is the new key to business sustainability. Buy and share this book, the benefits will boomerang back to you.

    - Kevin Cleary, Chief Executive Officer at Clif Bar & Company

    Lee Caraher is one of the most able executives I know at making a place of work become the place to work. She values, coaches, and empowers her staff so that they give of their best while working for her and continue to give her their best even after they move on. This is what loyalty in today’s economy looks like and has the power to propel careers and bottom lines. I have personally witnessed in my career the value created by welcoming and celebrating 'boomerangers.' I recommend leaders atop any organization pick this book up and put it to work.

    - Dr. Jane E. Shaw, Board Member Yahoo!, Fmr COO ALZA, CEO Aerogen, and Board Member McKesson and Intel.

    Lee Caraher marshals a compelling array of data on why employers should cheer on personal disruption even when it means people leaving where they are. Businesses need their people to grow and growing sometimes means moving on. If you're smart, you'll keep your employees close, and keep your former employees just as close! 

    - Whitney Johnson, Thinker50, Author of Disrupt Yourself and Dare, Dream, Do

    "If you build it, they will come… back." Okay, maybe not how the phrase goes, but still couldn’t be truer. With her usual insight and pragmatism, Lee shows us the new definition of company loyalty and why we all need to start adopting it now.

    - Richard A. Moran, Ph.D., President of Menlo College, author of The Thing About Work

    The business landscape shifts rapidly; consider businesses ventures, product launches, mergers and acquisitions and more. One thing we can control through all the movement is relationships with our people. People move too, but building relationships where they want to come back is not only the right thing but a powerful, long-term advantage. The Boomerang Principle is a smart and practical guide to making it happen

    - Scott C. Dettmer, Founding Partner at Gunderson Dettmer

    Having benefitted from a boomerang career myself, I speak with conviction. When your top performers love you, even when they leave, they act as ambassadors like no other – spreading good words, referring good clients, and sending the best employees your way. Once again, Lee Caraher has nailed it ahead of common wisdom.

    - John Boland, President and CEO, KQED Public Media. 

    My business premise is "let’s do it better." And in this book, Lee offers us a way to do just that by better managing our ever evolving talent, creating a virtuous cycle of support, growth, and uncommon results. I recommend you jump on board now to get and stay ahead of the curve.

    - Tom Kalinske, Chairman, Global Education Learning; Fmr CEO SEGA, Mattel, Leapfrog.

    Loyalty has changed. Lee, in her pragmatic and insightful way, shows leaders why and how to let millennial talent back in the door. Strike "dead to me" from your vocabulary and share this great read with your managers today.

    - Donald W. Derheim, Chief Executive Officer, SFJazz

    Understanding the new loyalty contract between employees and employers is crucial for any company seeking to build high-performing teams and achieve breakthrough results. Lee shows leaders why and then how to deploy this powerful rethinking of loyalty in organization to benefit the employee and employer alike.

    - Kate Purmal, Former Senior VP SanDisk, COO Versaic Inc., and co-author of The Moonshot Effect.

    This is a must-read for CEOs and CHROs of dynamic and fast-growth companies. Our workforce is changing and employers need to change the way they think about it. Our company is focused on creating great employee experiences for organizations and the "Boomerang" topic is now becoming a standard part of the employee lifecycle discussion. These "Alumni" are future business partners, social advocates and often return as more experienced and valuable re-hires.

    - Keith Kitani, Co-founder and CEO, GuideSpark.

    In the "The Boomerang Principle," Lee has encapsulated what the best leaders and organizations already know; that talent is fluid and employee cannot be expected to say with you forever. Lee demonstrates a clear a blueprint for how the most successful organization have embraced and leveraged their alumni to create value from these relationships and to leave the door open to a happy reunion.

    - Robert Glazer, CEO, Acceleration Partners

    Loyalty is not dead! Caraher cuts through the stereotypes and myths associated with employee loyalty. What she shows us is loyalty, employee expectations, and business demands can indeed work together in mutually beneficial ways. Grab your highlighter and pen, you’ll be marking up your book because so many nuggets of wisdom are in here!

    - Shawn Murphy, Author The Optimistic Workplace, Founder/CEO of Switch+Shift

    Lee Caraher shares insights for leaders who want to maximize their return on investment in hiring talent. She provides compelling reasons and practical approaches to nurture talent in today’s changing world of work. And of course, she brings her humor and personal touch to make this an enjoyable, smart read that you can put to use immediately in your organization.  -

    - Willa Seldon, Partner, The Bridgespan Group

    Lee Caraher walks the walk when it comes to creating lifetime loyalty among her colleagues and employees. She takes great care of her employees- whether current or former- as she knows that investing in people isn’t just the right thing to do, it also offers a payback to her and the company in spades. This book is a must-read for anyone who is part of an organization desiring to positively influence the world around them.

    - Jeff Boehm, Executive Director at The Marine Mammal Center.

    The Boomerang Principle is a powerful articulation of how the fundamentals of outstanding organizational culture and leadership are critical determinants of a company’s performance. And it links these fundamentals to the advantages of being open to rehire employees. This is a valuable guidebook for any leader wanting to maximize their personal contribution to their company’s ongoing success.

    - Mark Perry, Strategic Advisor, Retired General Partner at New Enterprise Associates

    Lee is the best Silicon Valley has when it comes to working with the next generation and creating a humane and effective workplace. No one can beat her intelligence, humor, common sense and just plain wisdom.

    - The Rev. Dr. Malcolm Clemens Young, Dean of Grace Cathedral

    Lee’s approach to leadership works across the board, regardless of sector, industry, or company size. As Lee explains in her book, engagement is about people and understanding that loyalty is a shared bond that the right leadership can help create. Lee lays out a powerful case for why every organization should care and then she gives us the tools to get it done. I highly recommend her book for any organization dependent on lasting, loyal engagement of the people it touches.

    - Bryan Neider, Chief Executive Officer at Gatepath; Former Senior Vice President, Global Operations, Electronic Arts

    Everyone understands the concept of Lifetime Customer Value. What Caraher advocates for eloquently is as important and revolutionary: Lifetime Employee Value.

    - Eric Roos, CEO Nancy Boy

    Over the years, I have watched Lee hire young people with great promise, coach them to greatness, graciously support their leaving to spread their wings elsewhere...and then welcome them back to the Double Forte fold. Inevitably these employees return with new knowledge, expanded abilities, and renewed appreciation for the caring culture of learning, excellence and service Lee promotes. There is no better employee retention program!

    - Lori Ogden Moore, Executive Coach, OM Associates

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