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The Brain-Friendly Museum: Using Psychology and Neuroscience to Improve the Visitor Experience book cover

1st Edition

The Brain-Friendly Museum Using Psychology and Neuroscience to Improve the Visitor Experience

Edited By Annalisa Banzi Copyright 2023
188 Pages 31 Color Illustrations
by Routledge

188 Pages 31 Color Illustrations
by Routledge

188 Pages 31 Color Illustrations
by Routledge
Also available as eBook on:
The Brain-Friendly Museum proposes an innovative approach to experiencing and enjoying the museum environment in new ways, based on the systematic application of cognitive psychology and neuroscience. Providing practical guidance on navigating and thinking about museums in different ways, the book is designed to help develop more fulfilling visitor experiences. It explores our cognitive... Read more

Dedication

Acknowledgements

Foreword. John H. Falk

  1. THE BRAIN-FRIENDLY MUSEUM. How psychology and neuroscience could help museums to be brain-friendly. Annalisa Banzi

    2.  

  2. EMOTIONS: THE FIRST CONNECTION TO OUR CULTURAL HERITAGE. Annalisa Banzi

    3.  

  3. PERCEPTION AND MUSEUM DISPLAY. Annalisa Banzi

    4.  

  4. ATTENTION, MEMORY, AND LEARNING IN MUSEUMS. Annalisa Banzi

    5.  

  5. WHAT IS THE RIGHT LANGUAGE AND TYPE OF COMMUNICATION TO ENGAGE DIFFERENT KINDS OF MUSEUM AUDIENCES? Annalisa Banzi

  6.  PROBLEM SOLVING, DECISION-MAKING, JUDGEMENT, REASONING, AND CREATIVITY. THE ROLE OF MUSEUMS IN THE VISITORS’ COGNITIVE GROWTH. Annalisa Banzi

    7.  

  7. MUSEUMS, THE "MAGIC BOX", AND NEUROSCIENCE TOOLS. Annalisa Banzi

    8.  

  8. MUSEUMS: HOW THEY FOSTER WELLBEING. A round-up of initiatives. Annalisa Banzi

    9.  

  9. PARALLEL WORLDS. Popular education through neuroscience and the fine arts. Cristian Zaelzer and Stephen Legari

  10. THE MUSEUM AND QUALITY OF LIFE. Vincenza Ferrara

    11.  

  11. UNLOCKING VALUE IN MUSEUMS AND ART GALLERIES THROUGH MEASURING WELLBEING. Robert Sadleir

    12.  

  12. THE MUSEUM’S MIND: A GENETIC CODE FOR CULTURAL EXHIBITIONS. Maurizio Forte and Eva Pietroni

    13.  

  13. VIRTUAL REALITY AND NEUROARCHAEOLOGY: VISUAL PERCEPTION AND COGNITION OF AN ARCHAEOLOGICAL EXCAVATION. Maurizio Forte, Leonard E. White, Kate Straneva, and Sean Woytowitz

An end that is a beginning. Annalisa Banzi

Biography

Annalisa Banzi is an art historian and researcher at CESPEB with a Ph.D. in psychology applied to museum studies. She has an interdisciplinary specialisation in museum studies, psychology, and neuroscience which aims to improve the dissemination of museum contents and to develop visitors’ mental wellbeing and satisfaction.

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