1st Edition

The Building as Screen A History, Theory, and Practice of Massive Media

By Dave Colangelo Copyright 2020
192 Pages
by Routledge

192 Pages
by Routledge

192 Pages
by Routledge

The Building as Screen: A History, Theory, and Practice of Massive Media describes, historicizes, theorizes, and creatively deploys massive media -- a set of techno-social assemblages and practices that include large outdoor projections, programmable architectural façades, and urban screens -- in order to better understand their critical and creative potential. Massive media is named as such not... Read more
Acknowledgements, List of Illustrations, Chapter 1: Introducing Massive Media, - From the Top, - Why Massive Media? - A Brief History of the Public Sphere, Monumentality, and Media, The Most Advanced Site of Struggle: The Public Sphere, Looking Up Together: Monumentality, A Modern Monument for the Modern Masses, Space and Media, Accelerated Rituals, Reverie Amidst the Real, Entering Supermodernism, - How This Book Works, Chapter 2: Experiments in Large-scale Projection and the (New) New Monumentality, - Moving Images, - A Short history of the Moving Image in Public Space, - Architecture, Expanded Cinema, and the New Monumentality, - The Image Mill, Superimposition and Massive Media: Super Imposing, Spatial Montage: Extra Diegetic, Dispositif and Apparatus: Staging the City, - McLarena: Recentring the Audience, Participation: Don't Just Sit There and Watch, Place Branding and Theatricality, - A New (New) Monumentality? - Experiments in Public Projection, 30 moons many hands, The Line, - A Perceptual Laboratory for Popular Needs and Aspirations, Chapter 3: The Empire State Building and the Roles of Low-Resolution Media Façades in a Data Society, - This Building is on Fire, - A Short History of the Empire State Building, Colours and Meanings, - Understanding Contemporary Dimensions of Public Data Visualizations, - The Empire State Building as Monumental Public Data Visualization, - Experiments in Public Data Visualization, E-TOWER, In The Air, Tonight, - Temporary Intensities and Collective Conversations in Supermodern, Relational Space, Chapter 4: Curating Massive Media, - Changing Spaces, - A Short History of Public Screen Practice, - Massive Media and Public Art, - What People Have in (The) Common, - Connecting Cities, - Streaming Museum, - Curating the Ryerson Image Arts Building, - Connecting Sites and Streams, Chapter 5: When Buildings Become Screens, - Dancing with Buildings, - Tactics and Strategies, - More Massive, More Media, Bibliography, Index.

Biography

Dave Colangelo is Professor of Digital Experience Design in the School of Design at George Brown College, Director, North America, of the Media Architecture Institute, and Co-Founder of Public Visualization Studio.