The Business of American Theatre: 1st Edition (Paperback) book cover

The Business of American Theatre

1st Edition

By William Grange

Routledge

336 pages

Purchasing Options:$ = USD
Paperback: 9780367460204
pub: 2020-06-22
Available for pre-order. Item will ship after 22nd June 2020
$44.95
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Hardback: 9780367460211
pub: 2020-06-22
Available for pre-order. Item will ship after 22nd June 2020
$155.00
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Description

‘The Business of American Show Business’ is a research guide to the history of producing theatre in the United States. Covering a wide range of subjects, the book explores how traditions of investment, marketing, labor union contracts, advertising, leasing arrangements, ticket scalping, zoning ordinances, royalties, and numerous other financial transactions have influenced the art of theatre for the past three centuries. Yet the book is not a dry reiteration of hits and flops, bankruptcies and bamboozles, or everything about it that’s appealing, nor anything the traffic will allow. It is instead a highly readable resource for anyone interested in how money, and how much money, is critical to the art and artists of theatre. Many of those artists make appearances in the book: Richard Rodgers and his keen eye for investment, Jacob Shubert and his construction of the “Bridge of Thighs” for his showgirls at the Winter Garden, the significance of the Disney Souvenir Shop near the Lyceum Theatre on Broadway, and the difference between losing millions of dollars on a Broadway show and making billions—all in one night. Consider this book a “go-to” resource for readers, students, and scholars of the theatre business.

Table of Contents

Part One: Introduction, Part Two: mini-essays, Part Three: chronology, Part Four: bibliography.

About the Author

William Grange is Professor of Theatre in the Johnny Carson School of Theatre and Emerging Media Arts. Film. He is the author of ten books and the recipient of three Fulbright research awards along with and several research fellowships in Europe.

Subject Categories

BISAC Subject Codes/Headings:
BUS000000
BUSINESS & ECONOMICS / General
BUS002000
BUSINESS & ECONOMICS / Advertising & Promotion
BUS007000
BUSINESS & ECONOMICS / Business Communication / General
BUS043000
BUSINESS & ECONOMICS / Marketing / General
BUS069000
BUSINESS & ECONOMICS / Economics / General
BUS070110
BUSINESS & ECONOMICS / Industries / Entertainment
BUS077000
BUSINESS & ECONOMICS / Corporate & Business History
PER000000
PERFORMING ARTS / General
PER003000
PERFORMING ARTS / Dance / General
PER011000
PERFORMING ARTS / Theater / General
PER011020
PERFORMING ARTS / Theater / History & Criticism
PER013000
PERFORMING ARTS / Theater / Broadway & Musical Revue
PER014000
PERFORMING ARTS / Business Aspects