1st Edition
The Business of Analytics An Introduction to Statistical Analysis in the Business Environment
Chapter 1: Introduction to Business Analytics Chapter 2: Economics and Business Analytics Chapter 3: Entrepreneurship and Business Analytics Chapter 4: Marketing Analytics Chapter 5: Ethics in Business Analytics Chapter 6: Management and Business Analytics Chapter 7: Leadership and Business Analytics Chapter 8: Finance and Business Analytics Chapter 9: Accounting and Business Analytics Chapter 10: Human Resources and Business Analytics Chapter 11: Supply Chain and Distributor Analytics Chapter 12: Risk Mitigation through Analytics Chapter 13: Business Types and Their Analytical Approaches Chapter 14: The World of Technology and Their Analytical Approaches Chapter 15: The Global Analytic Approach of Regional and International Management Appendix 1: How To Perform Data Analytics Using Microsoft Excel Appendix 2: Sample Case Studies Using Microsoft Excel
Biography
Jamey M. Long is a professor within the Costello College of Business at George Mason University, USA; an educator for public schools; and a small business owner.
Joseph A. Pisani is the senior doctoral dissertation chair at Grand Canyon University and a doctoral adjunct faculty/LDFM at Marymount University, USA; an educator for public schools; and a small business owner.
