1st Edition
The Business of Data Commercial Opportunities and Social Challenges in a World Fuelled by Data
By Martin De Saulles
Copyright 2021
126 Pages
3 B/W Illustrations
by
Routledge
126 Pages
3 B/W Illustrations
by
Routledge
126 Pages
3 B/W Illustrations
by
Routledge
Also available as eBook on:
This book is about the rise of data as a driver of innovation and economic growth. It charts the evolution of business data as a valuable resource and explores some of the key business, economic and social issues surrounding the data-driven revolution we are currently going through.
Readers will gain an understanding of the historical underpinnings of the data business and why the... Read more
Biography
Martin De Saulles is a Principal Lecturer at the University of Brighton, UK, teaching courses on innovation, marketing and business strategy.
"Data driven business is the way of the future; in order to understand what the challenges and opportunities of the emerging business of data are, we have to also look at the past." — Associate Professor Mika Westerlund, Carleton University
