The Business of Digital Publishing
An Introduction to the Digital Book and Journal Industries
- Available for pre-order. Item will ship after March 29, 2022
Thoroughly revised and updated throughout, the second edition of The Business of Digital Publishing provides an essential introduction to the development of digital products in the book and journal industries today.
Offering a fundamental overview of the main technological developments that have influenced the growth of digital publishing, the author introduces students to the key terms and concepts that make digital publishing possible. The four key publishing sectors (professional reference, academic, education and trade) are explored in detail, providing students with the technical literacy to understand digital developments and examine the growth of new business models. In this edition, sections have been updated to address the growth of audiobooks, reading apps, metadata and open access, while original case studies address key issues such as digital-first publishing, EPUB, social media and crowdsourcing. Also covered are the key issues and debates that face the industry as a whole, such as pricing and copyright, and their impact on the industry is explored through relevant case studies. Taken together, the chapters examine the challenges of digital publishing and explores the opportunities it provides to develop new and diverse audiences.
The Business of Digital Publishing remains is an invaluable resource for any publishing student looking for a starting point from which to explore the world of digital publishing.
Table of Contents
List of Figures and Tables
Part I Technology context for digital publishing
Introduction to Part I
Chapter 1 Developments towards digital production
Chapter 2 Structure for data and metadata
Chapter 3 Working with the web and other technology developments
Chapter 4 Organising content and the digital development process
Chapter 5 The context for ebook formats, e-readers and digital products
Conclusion to part I
Part II Publishing sectors
Chapter 6 Developments in digital professional reference publishing
Chapter 7 Developments in digital publishing for the academic market
Chapter 8 Developments in digital publishing in the education market
Chapter 9 Developments in digital publishing for consumer market
Part one - exploring the ebook
Part two - other digital products
Part III Digital Publishing Issues
Introduction to Part III
Chapter 10 Copyright, piracy and selling rights
Chapter 11 Digital marketing, social media and discoverability
Chapter 12 New working practices and creative entrepreneurship
Chapter 13 Self publishing and other digital reader writer economies
Chapter 14 Futurising publishing structures
Frania Hall is a senior lecturer at The University of the Arts London, London College of Communication. She teaches at undergraduate and postgraduate level and is course leader for the MA in Publishing. Prior to that she spent 20 years in the publishing industry working across a range of sectors, in a variety of commissioning and marketing functions, leading to the role of publishing director; she has been business manager for several large digital projects. Her research focuses on digital publishing, publishing structures, innovation and network behaviour. She has published numerous academic journal articles and book chapters.