1st Edition
The Business of Ethnography Strategic Exchanges, People and Organizations
By Brian Moeran
Copyright 2005
238 Pages
by
Routledge
238 Pages
by
Routledge
238 Pages
by
Routledge
Also available as eBook on:
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance... Read more
Introduction: Strategic Exchanges Part I: Frames 1 Baptized by Fire 2 Analysing Frames 3 Frames at Work Part Il: Networks 4 Managing Impressions 5 Making Connections 6 Doing Business Part III: Fields 7 Exhibition of Virtue 8 The Art of Capitalizing 9 Creative Fields CoacluJoa: The Business of Ethnography
Biography
Brian Moeran is Professor of Culture and Communication, Copenhagen Business School. He is the author of numerous books and articles.
