The Business of Fine Art Photography
Art Markets, Galleries, Museums, Grant Writing, Conceiving and Marketing Your Work Globally
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This guide for aspiring and exhibiting photographers alike combines practice and concept to provide a roadmap to navigating, and succeeding in, the fine art photography marketplace locally, domestically, and internationally.
Join former New York gallery owner, international curator, and fine art photographer Thomas Werner as he shares his experiences and insights from leading curators, gallerists, collectors, auctioneers, exhibiting photographic artists, and more. Learn how to identify realistic goals, maximize results, work with galleries and museums, write grants, develop strong nuanced imagery, and build a professional practice in a continually evolving field. Featuring dozens of photographs from international practitioners, and a robust set of resources, this book will ensure you have the tools to give you the opportunity for success in any marketplace.
Whether you are a student, aspiring photographic or video artist, or a photographer changing careers, The Business of Fine Art Photography is your guide to starting and growing your own practice.
Table of Contents
1. A Brief History: Fine Art Photography and the Marketplace 2. The Art Markets 3. Gallery and Museum Teams 4. The Exhibition 5. Contacting Potential Partners: Marketing and Promotion 6. Grant Writing 7. The Artist
Thomas Werner is the former owner of Thomas Werner Gallery in Manhattan’s Chelsea Art District; author of The Fashion Image; past Photography Program Director at Parsons School of Design in New York; Editor at Large for IRK Magazine; and an exhibiting artist, currently curating, lecturing, and consulting internationally.
"Thomas Werner is a successful working photographer all over the globe, he was a seasoned professor at one of the world's most prestigious art schools for over 20 years and has experience as a former gallery owner in New York. This trifecta makes him a unicorn in the art world, perfectly positioned to give advice and navigate all of those worlds seamlessly."
Sarah Hasted, Founder/Director of International Art Advisory LLC
"I have been working and collaborating with Thomas Werner since the mid 90's, he is one of the most knowledgeable people in our field. His devotion as an educator together with his never-ending ability to evolve and excel across diverse creative fields throughout his career has not only created a wonderful opportunity to acquire vast knowledge, but also the ability to guide and nurture young artists."
Elinor Carucci, Photographic Artist
"Thomas Werner is eminently qualified in the fields of fine art photography and education. His thorough knowledge of the photo world, his professional experience and his substantial talents make this book a must read for those interested in the world of fine art photography. Part historian, part curator, part educator, this book combines the very best of the author, who is at the top of his game."
Debbe Goldstein, Private Art Dealer, ArtRep-DG