The Business of Humanity Strategic Management in the Era of Globalization, Innovation, and Shared Value

Chapter 1: The Business of Humanity® Proposition

Chapter 2: The Strategic Challenge

Chapter 3: Responding to the Strategic Challenge

Chapter 4: The Business of Humanity® Management Framework

 Chapter 5: Identity as Anchor, Beacon and Compass

Chapter 6: Feed-Forward to a Visionary Future

Chapter 7: Frugal Engineering, Not Jugaad!

Chapter 8: Forming Business of Humanity® Strategies

Chapter 9: The Promise of Business of Humanity® Strategies

Appendix 1: Arvind Ltd: The Power of BoH Strategies

Appendix 2: Ford in Camacari: BoH–Driven Sustainability as Strategy

Appendix 3: Walmart in India: In Search of a BoH Strategy

Appendix 4: SKS Microfinance and Bandhan: The Triumph of BoH Strategy

Biography

John Camillus, Bopaya Bidanda, N. Mohan

The Business of Humanity makes the business case for why a more human-centered capitalism is important as a long-term business strategy and offers a formula for sustainable economic behavior that could benefit billions of people. Every CEO and politician should read this book.

-Grant Oliphant, President, The Heinz Endowments

With specific examples, the authors challenge businesses of all sizes and locations to question whether their focus is on the drivers of real customer value, progressive management concepts, and out-of-the-box thinking of what really drives long-term success.

-Donald R. Beall, Chairman Emeritus, Rockwell; Fortune Magazine’s "Star" of the Aerospace and Defense Industries

African businesses are compelled by a variety of factors to incorporate corporate social responsibility, and strong humane management in their business models. This book lays out the inductive logic and empirical basis for following this business model for enhanced sustainable economic performance.

-Prof. Dr. Bart O. Nnaji, Chairman and CEO of Geometric Power Ltd.; former Minister of Power, and former Federal Minister of Science and Technology in Nigeria

The Business of Humanity demonstrates that profitable competitive business models are often enhanced when leaders consider the impact of their actions on broader humanity. It’s a must read.

-Thomas D. Hull III, Chief Financial Officer, Kewaunee Scientific Corporation

These scholars have developed a disruptive innovation model that can transform the business world.　 This book is the opportunity for businessmen and policy makers to implement this revolution all over the world.

-Roberto Zarama, Professor, Universidad de los Andes

Organizations seeking to grow in new or emerging markets would benefit from applying the principles in this book.

-Joel Ross, CEO, Universal Electric Corporation