The Business of Less
The Role of Companies and Households on a Planet in Peril
- Available for pre-order. Item will ship after September 7, 2021
The Business of Less rewrites the book on business and the environment.
For the last thirty years, corporate sustainability was synonymous with the pursuit of â€˜eco-efficiencyâ€™ and â€˜win-winâ€™ opportunities. The notion of â€˜eco-efficiencyâ€™ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The â€˜win-winâ€™ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called â€˜net greenâ€™, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles â€˜againâ€™, â€˜differentâ€™, â€˜lessâ€™, and â€˜labor, not materialsâ€™. Together, â€˜net greenâ€™ and the four pollution prevention principles provide a roadmap, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds.
The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
Table of Contents
1. Why Less?
2. A Brief History Of Business And The Environment
3. Itâ€™s Not Easy Being Green When Youâ€™re Color Blind
4. The Problem With Eco-Efficiency
5. Why Win-Win Wonâ€™t Work
6. The Business Of Less
10. Labor, Not Materials
11. Net Green For Business
12. Net Green For Households
Roland Geyer is Professor of Industrial Ecology at the University of California, Santa Barbara. His work has been covered widely in the media, including worldwide appearances on radio and television shows. Learn more about Roland, his work, and its impact on www.rolandgeyer.com.