The Business of Pandemics : The COVID-19 Story book cover
1st Edition

The Business of Pandemics
The COVID-19 Story

  • Available for pre-order. Item will ship after November 1, 2020
ISBN 9780367557423
November 1, 2020 Forthcoming by Auerbach Publications
224 Pages - 10 Color & 35 B/W Illustrations

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Book Description

Nations and businesses across the globe have been working through the difficulties of dealing with the COVID-19 pandemic. Industry, academia, NGOs, and governments have been "feverishly" searching for ways to address this deadly virus, which may continue to spread for at least the next year and perhaps beyond (in terms of a resurgence and different strains).

From a business standpoint, there have been dramatic effects on logistics and supply chains, economic downfall, bailouts of major industries and small businesses, and far-reaching calamities from around the world. Even though the COVID-19 story is still in its making, this book focuses on the business of pandemics as applied to COVID-19. The book brings together a global panel of experts across industries and NGOs to help guide business executives and managers through the complex array of issues affecting business in the time of a pandemic.

Offering solutions to the business of pandemics as applied to COVID-19, the book is written for organizational decision makers and leaders, as well as those involved in crisis management, public health, and related fields. Its chapters focus on key areas that relate to the business of pandemics, including

  • Lessons learned to date
  • Big data and simulation
  • Logistics and supply-chain management challenges
  • Conducting global business virtually
  • Global economic impact
  • Media and risk communication
  • IT infrastructure and networking
  • Social impact
  • Online learning and educational innovations
  • The new work-from-home environment
  • Re-opening markets and businesses
  • Crisis decision making using analytics and intuition

With chapters authored by experts from leading organizations, including the World Health Organization, RAND Corporation, and various universities throughout the world, The Business of Pandemics: The COVID-19 Story provides high-level guidance and insight for business leaders who must deal with the complexities and challenges presented by this unprecedented crisis.

Table of Contents

Chapter 1. Business and Management Lessons Learned from COVID-19
Jaume Ribera, IESE, Spain

Chapter 2. Developing Big Data, Computer Models, and Simulations for Predicting Its Spread
Scott Nestler, University of Notre Dame and Harrison Schramm, Center for Strategic and Budgetary Assessment, USA

Chapter 3. Logistics & Supply Chain Challenges and Opportunities in Dealing with COVID-19
Paul Molinaro, WHO, Switzerland

Chapter 4. Conducting Global Business Virtually
Erin Makarius and Debmalya Mukharjee, University of Akron, USA

Chapter 5. Global Economic Impact Resulting from COVID-19
Thomas Hanson, Butler University, USA

Chapter 6. Communicating About COVID-19: Dealing with Fear and Emotion
Vincent Covella, Center for Risk Communication, USA

Chapter 7. Media and Communications About COVID-19: A WHO Perspective
Gabriella Stern and John Butler, WHO, Switzerland

Chapter 8. IT Infrastructure in Handling Increased Online Capacities for Business Operations
Sharif Nijin, University of Notre Dame and Paul Grist, Amazon Web Services (AWS)

Chapter 9. Social Impact Resulting from COVID-19
Wei Sun, Howard University, USA

Chapter 10. Online Learning and Educational Innovations Due to COVID-19
Darleen Opfer and Laura Hamilton, RAND Corporation, USA

Chapter 11. The New Work from Home Environment
David Cook, University College London (UCL), UK

Chapter 12. Re-Opening Markets and Businesses that Have Been Shut or Severely Curtailed
Rod McSherry, University of Texas at San Antonio, USA

Chapter 13. Crisis Decision Making Using Analytics and Intuition
Gloria Wren, Loyola University-Maryland, USA and Karen Neville, UCC, Ireland

Chapter 14. Bringing Scalable Solutions Through Technology to the Fight
Ryan Naughton,


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Dr. Jay Liebowitz is the Distinguished Chair of Applied Business and Finance at Harrisburg University of Science and Technology. He previously was the Orkand Endowed Chair of Management and Technology in the Graduate School at the University of Maryland University College (UMUC). He served as a Professor in the Carey Business School at Johns Hopkins University. He was ranked one of the top 10 knowledge management researchers/practitioners out of 11,000 worldwide, and was ranked second in KM Strategy worldwide according to the January 2010 Journal of Knowledge Management. At Johns Hopkins University, he was the founding Program Director for the Graduate Certificate in Competitive Intelligence and the Capstone Director of the MS-Information and Telecommunications Systems for Business Program, where he engaged over 30 organizations in industry, government, and not-for-profits in capstone projects.