1st Edition

The Business of Pandemics The COVID-19 Story

Edited By Jay Liebowitz Copyright 2021
    254 Pages 10 Color & 35 B/W Illustrations
    by Auerbach Publications

    254 Pages 10 Color & 35 B/W Illustrations
    by Auerbach Publications

    254 Pages 10 Color & 35 B/W Illustrations
    by Auerbach Publications

    Nations and businesses across the globe have been working through the difficulties of dealing with the COVID-19 pandemic. Industry, academia, NGOs, and governments have been "feverishly" searching for ways to address this deadly virus, which may continue to spread for at least the next year and perhaps beyond (in terms of a resurgence and different strains).

    From a business standpoint, there have been dramatic effects on logistics and supply chains, economic downfalls, bailouts of major industries and small businesses, and far-reaching calamities from around the world. Even though the COVID-19 story is still in its making, this book focuses on the business of pandemics as applied to COVID-19. The book brings together a global panel of experts across industries and NGOs to help guide business executives and managers through the complex array of issues affecting business in the time of a pandemic.

    Offering solutions to the business of pandemics as applied to COVID-19, the book is written for organizational decision makers and leaders, as well as those involved in crisis management, public health, and related fields. Its chapters focus on key areas that relate to the business of pandemics, including

    • Lessons learned to date
    • Big data and simulation
    • Logistics and supply-chain management challenges
    • Conducting global business virtually
    • Global economic impact
    • Media and risk communication
    • IT infrastructure and networking
    • Social impact
    • Online learning and educational innovations
    • The new work-from-home environment
    • Re-opening markets and businesses
    • Crisis decision making using analytics and intuition

    With chapters authored by experts from leading organizations, including the World Health Organization, the RAND Corporation, and various universities throughout the world, The Business of Pandemics: The COVID-19 Story provides high-level guidance and insight for business leaders who must deal with the complexities and challenges presented by this unprecedented crisis.

    Chapter 1. Business and Management Lessons Learned from COVID-19
    Jaime Ribera, IESE, Spain

    Chapter 2. Developing Big Data, Computer Models, and Simulations for Predicting Its Spread
    Scott Nestler, University of Notre Dame and Harrison Schramm, Center for Strategic and Budgetary Assessment, USA

    Chapter 3. Conducting Global Business Virtually
    Erin Makarius and Debmalya Mukharjee, University of Akron, USA

    Chapter 4. Global Economic Impact Resulting from COVID-19
    Thomas Hanson, Butler University, USA

    Chapter 5. Communicating About COVID-19: Dealing with Fear and Emotion
    Vincent Covella and Randall Hyer, Center for Risk Communication, USA

    Chapter 6. Media and Communications About COVID-19: A WHO Perspective
    John Butler and Gabriella Stern, WHO, Switzerland

    Chapter 7. Growing Organizational Capacities for Increased Online Learning, Working, and Health
    Sharif Nijim, University of Notre Dame and Paul Grist, Amazon Web Services (AWS)

    Chapter 8. Social Impact Resulting from COVID-19
    Wei Sun, Howard University, and Andrew Critchfield, Independent Scholar

    Chapter 9. Online Learning and Educational Innovations Due to COVID-19
    Darleen Opfer and Laura Hamilton, RAND Corporation, USA

    Chapter 10. The New Work from Home Environment
    David Cook, University College London (UCL), UK

    Chapter 11. Re-Opening Markets and Businesses that Have Been Shut or Severely Curtailed
    Rod McSherry and Matthew Jackson, University of Texas at San Antonio, USA

    Chapter 12. Crisis Decision Making Using Analytics and Intuition
    Gloria Wren, Loyola University-Maryland; Jean-Charles Pomerol, Université de la Sorbonne, Paris; Fred Adam and Karen Neville, UCC, Ireland


    Dr. Jay Liebowitz is the Distinguished Chair of Applied Business and Finance at Harrisburg University of Science and Technology. He previously was the Orkand Endowed Chair of Management and Technology in the Graduate School at the University of Maryland University College (UMUC). He served as a Professor in the Carey Business School at Johns Hopkins University. He was ranked one of the top 10 knowledge management researchers/practitioners out of 11,000 worldwide, and was ranked second in KM Strategy worldwide according to the January 2010 Journal of Knowledge Management. At Johns Hopkins University, he was the founding Program Director for the Graduate Certificate in Competitive Intelligence and the Capstone Director of the MS-Information and Telecommunications Systems for Business Program, where he engaged over 30 organizations in industry, government, and not-for-profits in capstone projects.