The Business of Sustainable Tourism Development and Management provides a comprehensive introduction to sustainable tourism, crucially combining both theoretical and practical approaches to equip students with the tools to successfully manage a sustainable tourism business or destination.
Covering a range of crucial topics such as mass tourism, alternative tourism, human capital management, and many more, this book incorporates a global curriculum that widens the sustainable tourism debate to include theoretical perspectives, applied research, best-practice frameworks, business tools, and case studies, facilitating a more comprehensive sustainable tourism educational strategy. Information on how to effectively implement strategies that can be applied to business environments, entrepreneurship, and job skills to enhance career preparation is at the forefront of this textbook.
Highly illustrated and with an interactive companion website including bonus learning materials, this is the ideal textbook for students of tourism, hospitality, and events management at both undergraduate and postgraduate levels.
Table of Contents
1. Introducing sustainable tourism
2. Understanding capital
3. Globalization, localism, and sustainability
4. Governance of sustainable tourism
5. The sustainable traveler
6. Mass tourism
7. Alternative tourism
8. Marketing for sustainability
9. Supply and value chain management
11. Human capital management
12. Visitor management
13. The future of sustainable tourism
Susan L. Slocum is an Associate Professor in the Department of Tourism and Event Management at George Mason University, Manassas, Virginia.
Abena Aidoo is an Associate Professor in the Tourism and Events Management Program at George Mason University, Fairfax, Virginia.
Kelly McMahon is a business professional with 18 years in the high-tech industry creating and leading high-performing global teams.
‘This text provides an innovative and comprehensive treatment of sustainable tourism development and management – creating a very useful approach for educators and students, excellent theoretical foundations and relevant cases. I especially value the unique inclusion of relevant management perspectives; a must for programs in tourism management. The comprehensive treatment of business skills and management create an integrated skill-based text for the next generation of tourism professionals dedicated to sustainable development!’
Kelly S. Bricker, PhD, Director of Parks, Recreation, and Tourism, Salt Lake City, Utah
‘This textbook is a must-read for researchers, students, and practitioners in the field of sustainable tourism and destination management. It includes not only theoretical and management perspectives on various topics, but also reflective questions that stimulate readers’ critical thinking on the issues. The well-written and easily accessible contents allow readers to use the acquired knowledge easily and readily in the implementation of sustainable tourism policies across various contexts.’
Dr. Robin Nunkoo, Associate Professor, University of Mauritius
‘This is a good, sound instructional text in which the authors have demonstrated considerable breath of knowledge in the business aspects of sustainable tourism within the global context, relating them to best-practice frameworks to support successful skill development and provided an excellent analysis of them, based upon a clear rationale and focus.’
Professor Peter Dieke, PhD, Makerere University Business School, Kampala, Uganda