1st Edition
The Capitalist Personality Face-to-Face Sociality and Economic Change in the Post-Communist World
1. Introduction 2. Becoming Homo-Economicus 3. "The Wall in the Head": Mechanisms of De-Socialization 4. The Chinese, Russian, and Eastern German Contexts: Social Values and Economic Change 5. Individualism, Ambition, and Work 6. "Get Rich First!": Materialism and Consumerism 7. Family Relationships and Friendship 8. Morality, Religion, and Politics 9. The Wild West? 10. Discussion: Ambivalent Individualization and Capitalist Culture Appendix A: Methods Appendix B: T-test Results Appendix C: Results on Social Values and Gender
Biography
Christopher Swader is an assistant professor of sociology at the National Research University - Higher School of Economics in Moscow. He teaches social theory, focusing on individualization and modernization, critical theory (the Frankfurt School), the life course, and historical sociology.
