1st Edition
The Central and Eastern European Business Environment Economic, Environmental and Political Dimensions
Introduction PART I: Theory and practice of European business environment analysis 1.The evolution of Europe’s business environment and the impact of globalisation on its political and economic restructuring (Mariusz Próchniak, Magdalena Suska, and Marcin Wojtysiak-Kotlarski) 2.Understanding the context for global business with the PESTEL framework: Can the analysis of current global issues presented by the key business magazine be beneficial for managers? (Marcin Wojtysiak-Kotlarski) 3.Institutional and macroeconomic factors of doing business in Central and Eastern Europe compared with Western Europe (Mariusz Próchniak and Magdalena Suska) 4.Business environment and foreign direct investment in European transition economies (Magdalena Suska) 5.Deep tech institutional ecosystem and its significance for doing business (Beata Batorowicz) PART II. In-depth case studies 6.The evaluation of the Investment Development Path concept: The case of Polish companies in the global context (Aleksandra Borowicz and Anna Masłoń-Oracz) 7.Entering foreign markets in the context of environmental protection issues. The example of the European Union, the United Kingdom, the United States, and China (Joanna Karwowska) 8.Transition towards circular economy from the European and Polish perspectives (Anna Stankowska and Maria Pietrzak) 9.Entrepreneurial ecosystem and its role in the internationalisation of born global firms: The case of Poland (Elena Pawęta) Summary and conclusions (Magdalena Suska)
Biography
Magdalena Suska, PhD, is Assistant Professor in the Institute of Management at SGH Warsaw School of Economics, Poland.
