1st Edition

The Changing Face of Management in Thailand

Edited By Tim Andrews, Sununta Siengthai Copyright 2009
    346 Pages 30 B/W Illustrations
    by Routledge

    346 Pages 30 B/W Illustrations
    by Routledge

    In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history.

    The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: 

    • an examination of the political, economic, social and technological changes from 1997-2008
    • specialist chapters that contextualise these developments from the marketing, HR and finance perspectives
    • concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’. 

    With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

    Part I: Introduction  1. Introduction (Tim G. Andrews)  2. Business in Thailand: An Overview (Stephen Frost and Greg Watkins)  Part II: Macro-Management Forces  3. Political Backdrop: 1997-2008 (Kullada Kesboonchoo-Mead and Apirux Wanasathop)  4. Socio-Cultural Context (Khongphu Nimanandh and Tim G. Andrews)  5. Tourism (Clemens Bechter)  Part III: Managerial Functions  6. Human Resource Management: Future Trends (Sununta Siengthai, Decha Dechawatanapaisal and Natenapha Wailerdsak)  7. Marketing in Thailand: Design, Aesthetics and Superstition (Clemens Bechter and Tim G. Andrews)  8. Credit Risk Management Practices of Thai Commercial Banks: Pre- and Post-Asian Crisis (Xiaohui Wang and John C.S. Tang)  Part IV: Management Issues  9. The Modernization of Thai State-Owned Enterprises (Uthai Tanlamai)  10. Corporate Governance (Sundar Venkatesh)  11. Corporate Women Managers (Natenapha Wailerdsak)  12. E-communication (Tim G. Andrews and Donyaprueth Krairit)  13. The Thailand Brand (Clemens Bechter and Nicholas Andrew Swierczek)  14. Conclusions (Tim G. Andrews and Sununta Siengthai)


    Tim G. Andrews is Senior Lecturer in International Management at Strathclyde Business School, UK. He is co-founding editor of the Working in Asia series.

    Sununta Siengthai is Associate Professor of HRM and Industrial Relations at the School of Management, Asian Institute of Technology, Thailand.