The Changing Face of Management in Thailand: 1st Edition (Paperback) book cover

The Changing Face of Management in Thailand

1st Edition

Edited by Tim Andrews, Sununta Siengthai


328 pages | 30 B/W Illus.

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pub: 2009-05-18
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In the decade following the Asian financial crisis of 1997-1998, the management of organizations in Thailand has undergone significant change and development. The Changing Face of Management in Thailand examines in-depth the development of management during this pivotal period in the country’s recent history.

The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections:

  • an examination of the political, economic, social and technological changes from 1997-2008
  • specialist chapters that contextualise these developments from the marketing, HR and finance perspectives
  • concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the ‘Thailand Brand’.

With a wealth of vignettes, anecdotes and illustrative quotations bringing each chapter to life, this volume offers a refreshing, updated and in-depth analysis of this rich, diverse and fascinating nation.

Table of Contents

Part I: Introduction 1. Introduction (Tim G. Andrews) 2. Business in Thailand: An Overview (Stephen Frost and Greg Watkins) Part II: Macro-Management Forces 3. Political Backdrop: 1997-2008 (Kullada Kesboonchoo-Mead and Apirux Wanasathop) 4. Socio-Cultural Context (Khongphu Nimanandh and Tim G. Andrews) 5. Tourism (Clemens Bechter) Part III: Managerial Functions 6. Human Resource Management: Future Trends (Sununta Siengthai, Decha Dechawatanapaisal and Natenapha Wailerdsak) 7. Marketing in Thailand: Design, Aesthetics and Superstition (Clemens Bechter and Tim G. Andrews) 8. Credit Risk Management Practices of Thai Commercial Banks: Pre- and Post-Asian Crisis (Xiaohui Wang and John C.S. Tang) Part IV: Management Issues 9. The Modernization of Thai State-Owned Enterprises (Uthai Tanlamai) 10. Corporate Governance (Sundar Venkatesh) 11. Corporate Women Managers (Natenapha Wailerdsak) 12. E-communication (Tim G. Andrews and Donyaprueth Krairit) 13. The Thailand Brand (Clemens Bechter and Nicholas Andrew Swierczek) 14. Conclusions (Tim G. Andrews and Sununta Siengthai)

About the Editors

Tim G. Andrews is Senior Lecturer in International Management at Strathclyde Business School, UK. He is co-founding editor of the Working in Asia series.

Sununta Siengthai is Associate Professor of HRM and Industrial Relations at the School of Management, Asian Institute of Technology, Thailand.

About the Series

Working in Asia

This series is designed to offer a fresh and added dimension to the standard academic texts in the area of Asian Business. The titles in the series aim to show how corporations in Asia work in practice, and how change is being experienced by individual members of these organisations. The series will be of interest to students and also to new managers assessing the Asian job market and working environment. Working in Asia is designed to:
* provide readable texts illustrating topics relevant to studies of contemporary business management in Asia
* take an insider's view of changes impacting on the experience of working in corporations in Asia
* illustrate how and why these changes are occurring
* illustrate vividly how individual members of these corporations are recognizing opportunities arising from change
* make general predictions on how working in and with corporations in Asia will change in the near future.

Learn more…

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