Vietnam has emerged from long periods of colonialization, wars and ideological conflicts to become an important economic force within Asia and a promising destination for international business ventures.
The latest book in the popular Working in Asia series, The Changing Face of Vietnamese Management, draws on the experiences of local, Vietnamese experts to offer a unique perspective on the opportunities, challenges and issues facing managers and organizations operating in this fascinating emerging market. The book:
- Contextualizes political, economic and social traditions
- Discusses Vietnam’s competitiveness within the global economy
- Analyzes key functional areas, including HRM, marketing, finance and strategy
- Examines key issues and new developments in management and business
This key text includes illustrative case studies and vignettes to provide broad coverage and content that would serve the needs of students and managers alike.
Table of Contents
1. Setting the Scene for the Changing Face of Management in Vietnam 2. Human Resource Management 3. Marketing Management 4. Financial Market Management 5. Strategy Management 6. Foreign Direct Investment Management 7. Public Sector Management 8. Women Managers and Small and Medium Sized Enterprises 9. The Changing Face of Management in Vietnam Revisited
About the Series
This series is designed to offer a fresh and added dimension to the standard academic texts in the area of Asian Business. The titles in the series aim to show how corporations in Asia work in practice, and how change is being experienced by individual members of these organisations. The series will be of interest to students and also to new managers assessing the Asian job market and working environment. Working in Asia is designed to:
* provide readable texts illustrating topics relevant to studies of contemporary business management in Asia
* take an insider's view of changes impacting on the experience of working in corporations in Asia
* illustrate how and why these changes are occurring
* illustrate vividly how individual members of these corporations are recognizing opportunities arising from change
* make general predictions on how working in and with corporations in Asia will change in the near future.
BISAC Subject Codes/Headings:
- SOCIAL SCIENCE / Ethnic Studies / General