1st Edition

The Chinese Way

By Min Ding, Jie Xu Copyright 2015
    366 Pages 34 B/W Illustrations
    by Routledge

    366 Pages 34 B/W Illustrations
    by Routledge

    As business becomes increasingly globalized and China establishes its growing role in the international business environment, developing an understanding of the complex culture is important to anyone acting in the global arena. This book offers readers a thorough and nuanced resource to that end, describing the ever-evolving Chinese way of life circa 2014, based on extensive primary and secondary data.

    Taking an anthropological approach to achieve a well-rounded representation, the book covers 51 topics that would have been studied if China were a newly discovered civilization. It explores the culture through its examination of the nine core concepts that best represent the Chinese way of life. While the book is a rigorous treatment of the Chinese way of life, it is also filled with personal stories and perspectives from close to 1000 successful Chinese from academia, business, and government.

    The Chinese Way equips international business students, scholars, and practitioners with a deep understanding of a society that is a major player in global business today and offers a foundation for successful business interactions with Chinese companies, organizations, and people.

     Preface  1. The Chinese Way of Life, Version 2014  Part I: Customs and Traditions  2. Face: The Three-Tiered Chinese Version of Honor  3. From a Nation of Etiquette to a Society of Gifting  4. Presumption of Untrustworthiness (Guilt)  5. Unwritten rules  6. Promises  7. Pursuit of Quick Success and Instant Benefits (PQSIB)  8. Drinking Culture  Part II: Social Structure  9. Harmonious Society  10. Subcultures   11. Social Circles  12. Employment Equality  13. The Status of Women  14. Migrant Workers  Part III: Marriage and Family  15. Families  16. Ideal Spouse and Child  17. Extramarital Relationship  18. Divorce and Divorcees  19. Leftover Women  Part IV: Needs, Value and Aspiration  20. Life Objectives and the Chinese Dream  21. Role Models  22. The Generations  23. The Nouveau Riche  24. Environmentalism  Part V: World View  25. Attitude towards Foreign Nations  26. Cultural Identity  27. Faux emigrants  Part VI: Religion and Belief  28. Religion and Faith  29. Superstition  Part VII: Arts and Entertainment  30. Nine Traditional Skills of the Cultured Chinese  31. Duanzi  32. Cuisine  33. Nightlife  Part VIII: Governing System  34. Political System: Governing as Partners  35. Legislative System: People’s Congresses  36. Administrative System  37. Legal System  38. Corruption  39. Social Thoughts  Part IX: Economic System  40. The Three Types of Chinese Companies  41. Business to Business  42. Business to Consumer Market  43. Brands  44. Pursuit of Expensive Products  Part X: Education System  45. K-12 and Beyond  46. Studying Abroad  47. Executive Master of Business Administration (EMBA)  48. Professor and Scholarships  Part XI: Communication System  49. Unidirectional Communication  50. Bidirectional Communication  51. Open Circle Communication  52. Closed Circle Communication


    Min Ding is the Smeal Professor of Marketing and Innovation at Pennsylvania State University, USA and Advisory Professor of Marketing and Director of Institute for Sustainable Innovation and Growth (iSIG) at Fudan University, China.

    Jie Xu is a Research Associate at Institute for Sustainable Innovation and Growth (iSIG), Fudan University, China.