368 Pages
by
Routledge
366 Pages
by
Routledge
366 Pages
by
Routledge
Also available as eBook on:
What does commercialisation mean for the future of sport? Modern sports links to commerce are highly visible. Stadiums and arenas bear the names of businesses, while sponsors' logos appear on athletes' clothing and equipment, on the facilities in which they play, and in the titles of the events in which they compete. Media companies pay vast sums for the rights to broadcast sports events, and... Read more
Notes on Contributors, Series Editor’s Foreword, Foreword, Acknowledgements, Prologue, PART I: THE SPORTS INDUSTRY, PART II: THE PUBLIC SECTOR AND THE COMMERCIALISATION OF SPORT, PART III: THE COMMERCIALISATION OF ‘AMATEUR’ SPORT, PART IV: TELEVISION AND THE COMMERCIALISATION OF SPORT, PART V: SPORT SPONSORSHIP, Index
Biography
Trevor Slack
