1st Edition

The Communications Consultant’s Foundation Leveraging Public Relations Expertise for Personal and Client Success

By Roger Darnell Copyright 2022
    186 Pages 7 B/W Illustrations
    by Routledge

    186 Pages 7 B/W Illustrations
    by Routledge

    For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently.

    After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including:

    • The basics of positive, proactive, strategic communications for individuals and organizations

    • What it means to be a PR expert in the creative industry and to do great work

    • An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more

    • Customer service and all it entails

    • Extensive exploration of the PR toolset and its application in real-world marketing scenarios

    This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step.

    Preface & Foreword; Part I Foundations; 1 Reputation Management and Ethics; 2 Creativity; 3 Strategy; 4 Personal Brands and Branding; Part II The Arena; 5 Leadership and Management; 6 Objectives; 7 Business Brands and Branding; 8 Business Development; 9 Customer Service; 10 Integrated Marketing in Action; 11 Cash Flow and Project Flow; Part III Communications Consulting; 12 The Communications Consultant in Practice; 13 Consistencies and Variations by Client Size; 14 Media and its Usage; 15 My Version and Your Version; 16 Is Consulting Right for You?


    Roger Darnell is an author, communications consultant, publisher, and speaker. Already central to billions of positive media impressions worldwide, his ambitious collaborations with entrepreneurs and media luminaries continue soaring to new heights.

    "Author Roger Darnell does an excellent job breaking down a complex subject in the pages of his book, The Communications Consultant's Foundation. I would highly recommend the book for students and professionals, as this handy reference guide is rich with helpful information that's focused on building a communications consulting business and achieving greater success along the way."
    - Deirdre Breakenridge, CEO of Pure Performance, speaker, author

    "Roger has written a true field guide for communications consulting, covering everything from branding to business development and finances. An excellent read filled with practical advice for any enterprising professional who dreams of becoming a trusted advisor."
    - Elise Mitchell, Principal, Velocity Collective and elisemitchell.com

    "A must-read for rising PR professionals. As with the best business books, Mr. Darnell frames the PR business as a calling, one with a set of principles and a way to contextualize concepts with real-life examples. Being great at something literally comes down to understanding the abstraction levels of that practice. This book helps readers achieve that."
    - Ric Peralta, Founder, RogueID, former Chairman and CEO, ATTIK

    "This informative and compelling narrative from an accomplished public relations and marketing expert guides and inspires all those interested in liberating their careers in the 21st century post-COVID. Blending astute research and vast empirical knowledge, this book prepares readers to navigate the world as dynamic, successful, independent communications consultants."
    - Dean Ramser, Ed.D.

    "Roger Darnell is a best-in-class PR expert with legacy experience that provides a diverse playbook capable of accommodating anything that could arise in a company, especially a creative company where the lines blur a bit. I am so pleased Roger has penned this book. Having worked with him for many years now I have benefited from his experience and distinct point-of-view… and now you can, too!"
    - Erin Sarofsky, Executive Creative Director & Owner, Sarofsky Corp.

    "Roger Darnell’s expertise and services have been key to Leviathan’s success over the last decade. To have all of his public relations knowledge packed into a concise compendium such as The Communications Consultant’s Foundation is a tremendous value."
    - Chad Hutson, CEO, Leviathan

    "Ethics and strategic communications are going to be of the utmost importance in the next decade for great leadership. Roger goes well beyond the foundations to show you how to aim and succeed in this new book."
    - George Hedon, Enabler of Awesome, Pause Fest

    "Roger Darnell’s guidance was crucial during the acquisition of my first feature film. Whether you are interested in a career in communications or like me, looking to gain tangible PR strategies to get to where you want to go in your profession, I highly recommend this book!"
    - Finnerty Steeves, Actor/Writer/Producer, Marsha’s Daughter Productions

    "Roger has done it again. A master class in vital skills that will set you up for success. Even seasoned professionals will learn valuable lessons and benefit from this expert advice."
    - Shelly Palmer, Business advisor, author, commentator

    "Excellent read for both the student and the client. My three top takeaways: Aim high, ethics count, and be sure there is truth in your storytelling."
    - Pamela Tuscany, Vice President and General Manager, Universal Studios Florida Production Group

    "Roger’s invaluable insight extends way beyond simply writing a good press release. His deep understanding of the creative industry informs his methodical, holistic approach to reputation management."
    - Adam Gault, Partner, BLOCK & TACKLE

    "Roger Darnell is a class-act and master of his craft in Public Relations. From my first interaction with Roger, it was obvious he trail-blazed his path to representing some of the top names in the creative industry by putting respect at the forefront and implementing a considered demeanor that kindles the prized trust. In this book, Roger generously shares his tried-and-true methods and packs each page with personal anecdotes, well-researched insights from other visionaries in the field, and offers thorough exercises so you too can hone your skill set and become a successful, independent, and sought-after PR whiz."
    - Bevin McNamara, Filmmaker, Creative Director, former Editor-in-Chief, Motionographer.com

    "Whether a student, entrepreneur, or professional, author Roger Darnell ensures that you will understand his message. His style of explaining is clear and simple. His tone when talking about serious issues is encouraging and also motivating. This book can help you build your career from scratch, help you to ascend to higher positions, and help you achieve your career goals." 
    - Literary Titan, literarytitan.com

    The fundamental principles he covers are the cornerstones of most small businesses, and the lessons he shares are instructive… A noteworthy aspect of this book is the "Exploration" section the author appends to the end of each chapter… The author personalizes the book by interweaving his own career experiences with instructional content... Valuable … advice for the budding communications consultant."
    - Kirkus Indie, kirkusreviews.com