This book guides in the advocacy process, as well as in courses in consumer behaviour, political science and law. It defines the consumer interest in many dimensions in order to be able to evaluate the effects of agricultural marketing board regulatory activity on consumers.
1. Defining the Consumer Interest 2. Consumerism and Consumerists 3. Business and Consumerism 4. Exchange and the Consumer Interest 5. Industrial Organization 6. Consumers and the Law 7. Consumers and the Political Process 8. A Consumer Policy Framework 9. Perspectives and Prospects