The Consumption and Representation of Lifestyle Sports: 1st Edition (Paperback) book cover

The Consumption and Representation of Lifestyle Sports

1st Edition

Edited by Belinda Wheaton


264 pages

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Since their emergence in the 1960s, lifestyle sports (also referred to as action sport, extreme sports, adventure sports) have experienced unprecedented growth both in terms of participation and in their increased visibility across public and private space. book seeks to explore the changing representation and consumption of lifestyle sport in the twenty-first century.

The essays, which cover a range of sports, and geographical contexts (including Brazil, Europe, North America and Australasia) focus on three themes. First, essays scrutinise aspects of the commercialisation process and impact of the media, reviewing and reconsidering theoretical frameworks to understand these processes. The scholars here emphasise the need to move beyond simplistic understandings of commercialisation as co-option and resistance, to capture the complexity and messiness of the process, and of the relationships between the cultural industries, participants and consumers. The second theme examines gender identity and representations, exploring the potential of lifestyle sport to be a politically transformative space in relation to gender, sexuality and ‘race’. The last theme explores new theoretical directions in research on lifestyle sport, including insights from philosophy, sociology and cultural geography.

The themes the monograph addresses are wide reaching, and centrally concerned with the changing meaning of sport and sporting identity in the twenty-first century.

This book was previously published as a Special Issue of Sport in Society.

Table of Contents

1. Introducing the consumption and representation of lifestyle sports Belinda Wheaton Section one: (global) industries and medias 2. A battle for control: exchanges of power in the subculture of snowboarding E. Coates, B. Clayton and B. Humberstone 3. Maverick’s: big-wave surfing and the dynamic of ‘nothing’ and ‘something’ Becky Beal and Maureen Margaret Smith 4. Surface and substructure: beneath surfing’s commodified surface Mark Stranger 5. Commercialization and lifestyle sport: lessons from 20 years of freestyle BMX in ‘Pro-Town, USA’ Bob Edwards and Ugo Corte 6. The historical mediatization of BMX-freestyle cycling Wade Nelson Section two: the female athletic revolution? Gender identity and representation 7. Rhizomatic bodies, gendered waves: transitional femininities in Brazilian Surf Jorge Dorfman Knijnik, Peter Horton and Lívia Oliveira Cruz 8. ‘I just eat, sleep and dream of surfing’: when surfing meets motherhood Lucy Spowart, Lisette Burrows and Sally Shaw 9. Mountain biking is for men: consumption practices and identity portrayed by a niche magazine Sherry M. Huybers-Withers and Lori A. Livingston Section three: new theoretical directions 10. ‘Your Wave, Bro!’: virtue ethics and surfing S. Olivier 11. Chancing your arm: the meaning of risk in rock climbing Amanda West and Linda Allin 12. Entering scapeland: yoga, fell and post-sport physical cultures Michael Atkinson 13. Alternative sport and affect: non-representational theory examined Holly Thorpe and Robert Rinehart

About the Editor

Belinda Wheaton is Principal Research Fellow at the Centre for Sport Research, University of Brighton, where she teaches in the areas of sport and leisure studies.

About the Series

Sport in the Global Society – Contemporary Perspectives

The social, cultural (including media) and political study of sport is an expanding area of scholarship and related research. While this area has been well served by the Sport in the Global Society series, the surge in quality scholarship over the last few years has necessitated the creation of Sport in the Global Society: Contemporary Perspectives. The series will publish the work of leading scholars in fields as diverse as sociology, cultural studies, media studies, gender studies, cultural geography and history, political science and political economy. If the social and cultural study of sport is to receive the scholarly attention and readership it warrants, a cross-disciplinary series dedicated to taking sport beyond the narrow confines of physical education and sport science academic domains is necessary. Sport in the Global Society: Contemporary Perspectives will answer this need.

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Subject Categories

BISAC Subject Codes/Headings:
SPORTS & RECREATION / Sociology of Sports
SPORTS & RECREATION / Snowboarding