Preface
Chapter 1 Introduction
Part I Conceptualizing Consumer Choice
Chapter 2 Context, Valuation, and Rationality
Chapter 3 A Research Strategy for Consumer Psychology
Chapter 4 The Significance of Temporal Horizon
Part II Levels of Exposition
Chapter 5 A Suite of Models
Chapter 6 Coming to Terms with Intentionality
Chapter 7 Neural Foundations of Valuation
Part III Confronting Conceptual Duality
Chapter 8 Responsive Behavior and Considered Action
Chapter 9 Complementarity and Incommensurability
Chapter 10 Confluence
Bibliography
Biography
Gordon R. Foxall is Distinguished Research Professor at Cardiff Business School and Visiting Research Professor of Economic Psychology at Reykjavik University. He holds a PhD in industrial economics and business studies (University of Birmingham), a PhD in psychology (Strathclyde University), and a higher doctorate (Doctor of Social Science (DSocSc)) also from the University of Birmingham. He is the author of 350 refereed papers and chapters and 35 books, and has held visiting positions at the Universities of Oxford, Michigan, Guelph, South Australia, and Durham. He is a Fellow of the Academy of Social Sciences, the British Psychological Society, and the British Academy of Management. His most recent books are Intentional Behaviorism and The Theory of the Marketing Firm.
