1st Edition
The Corporate Hero's Journey Your Path to Being an Impact Intrapreneur
1. The Call to Adventure 2. Refusal of the Call 3. Supernatural Aid 4. The Crossing of the First Threshold 5. Belly of the Whale 6. The Road of Trials 7. The Meeting with the Goddess 8. The Woman as the Temptress 9. Atonement with the Father 10. Apotheosis 11. The Ultimate Boon 12. Refusal of the Return 13. The Magic Flight 14. Rescue from Without 15. The Crossing of the Return Threshold 16. Master of the Two Worlds 17. Freedom to Live
Biography
Heiko Hosomi Spitzeck co-founded the first Executive Education Center on Impact Intrapreneurship at Fundação Dom Cabral in Brazil. Here and in collaboration with the League of Intrapreneurs, Yunus Social Business, and the World Economic Forum he challenges employees to become impact intrapreneurs.
“An indispensable resource for change makers within big business.”
Denise Hills, board member, UN SDG Pioneer
“Heiko Hosomi Spitzeck’s new book, The Corporate Hero’s Journey: Your Path to Being an Impact Intrapreneur, is a fun read with the deeply serious intention of releasing the power of intrapreneurship on the world’s most serious problems. The need is so dire that his light hearted approach is the best way to approach it, hiding essential advice in the story of the Star Wars jedi.
If you are a frustrated innovator struggling to do good through business, this book is for you. Our current challenges from climate change to food shortages, from AI to managing water shortages, now demand a step change in the rate of innovation. For this we need an army of intrapreneurs. They require focusing much of that innovation on what matters most. If you are up for the challenge, this book will guide you through finding a way to succeed in making the world a lot better in ways that work for your employer.”
Gifford Pinchot III, author, serial intrapreneur, consultant, thought leader; co-originator of the term “Intrapreneur”
