312 pages | 11 B/W Illus.
In the age of global capitalism, shareholders, and profits are not the only concerns of modern business corporations. Debates surrounding economic and environmental sustainability, and increasing intense media scrutiny, mean that businesses have to show ethical responsibility to stakeholders beyond the boardroom. A commitment to corporate social responsibility may help the wider community. It could also protect an organization’s brand and reputation.
Including key articles and original perspectives from academics, NGOs and companies themselves, The Corporate Social Responsibility Reader is a welcome and insightful introduction to the important issues and themes of this growing field of study. This book addresses:
While case studies examine major international corporations like Coca Cola and Starbucks, broader articles discuss thematic trends and issues within the field. This comprehensive but eclectic collection provides a wonderful overview of CSR and its place within the contemporary social and economic landscape. It is essential reading for anyone studying business and management, and its ethical dimensions.
Chapter One: Globalization, Sustainable Development and the Changing Business Environment
1.1 Held and McGrew – Globalization
1.2 Najam, Runnals and Halle – Environment and Globalization: Understanding the Linkages
1.3 Shiva – Globalisation and its Fallout
1.4 Gorman – Starbucks Adventure
Chapter Two: Challenging the Corporation: Critical Perspectives on Contemporary Corporate Activity
2.1 Klein – The Unbearable Lightness of Cavite: Inside the Free-Trade Zones
2.2 Bakan – The Externalizing Machine
2.3. McSpotlight – What’s Wrong with McDonald’s?
2.4. CorporateWatch – Corporate Psychology – Killing From Behind a Desk
Chapter Three: Just What Should Business be Responsible for? Understanding the Concept of CSR
3.1.Friedman – The Social Responsibility of Business is to Increase its Profits
3.2. Carroll – The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders
3.3. World Business Council for Sustainable Development – Why Now?
3.4. Cowe and Hopkins – The Nature of the Business Case for CSR
3.5. Sustainability – Ten Key Messages
Chapter Four: Regulating Corporations: The Role and Impact of Codes and Guidelines
4.1. The OECD Guidelines for Multinational Enterprises
4.2. The United Nations Global Compact: Advancing Corporate Citizenship
4.3. Global Reporting Initiative – Sustainability Reporting Guidelines
4.4. Walt Disney Code of Conduct for Manufacturers
4.5. Clean Clothes Campaign – Code of Labour Practices for the Apparel Industry Including Sportswear
4.6. Dent – The Contradictions in Codes: The Sri-Lankan Experience
Chapter Five: Engagement, Transparency and Trust: A New Style of Interaction?
5.1. Lawrence – The Drivers of Stakeholder Engagement: Reflections on the case of Royal Dutch/Shell
5.2. Vodafone – 2006 CSR Report; Mobile Phones, Masts and Health
5.3. Cadbury Schweppes – 2006 CSR Report: Our CSR Vision and Strategy
5.4. Christian Aid – Living Its Values: Coca Cola in India
5.5. CSR Network – CSR Reporting – Examining the Unpalatable Issues
5.6. Monbiot – Still Drilling
5.7. Doane – Good Intentions – Bad Outcomes? The Broken Promise of CSR Reporting
Chapter Six: The Future of CSR: What Next for the Responsible Company?
6.1. Henderson – Companies, Commitment and Collectivism
6.2. Crook – The Good Company
6.3. White – Fade, Integrate or Transform? The Future of CSR
6.4. Blowfield and Frynas – Setting New Agendas: Critical Perspectives on Corporate Social Responsibility in the Developing World