118 Pages
5 B/W Illustrations
by
Routledge
118 Pages
5 B/W Illustrations
by
Routledge
118 Pages
5 B/W Illustrations
by
Routledge
Also available as eBook on:
For any company, defining the most efficient marketing concept to create a competitive customer experience (CX) is vital for sustained development. The focus of this research is the creation of a comprehensible practical approach to the development of client experience: the Сustomer Experience Model (CXM).
The practical application of the CX model will allow companies to create value for... Read more
1. Introduction 2. Research Design 3. Analysis of the Marketing Concepts 4. Holistic Marketing as the Basis of Effective CX Creation. 5. Empiric Verification of the CXM with the example of Amazon Company. 6. Concluding Remarks.
Biography
Adyl Aliekperov is a Leadership and Strategy Consultant based in Kiev, Ukraine.
