The Dark Side of Social Media : A Consumer Psychology Perspective book cover
1st Edition

The Dark Side of Social Media
A Consumer Psychology Perspective

ISBN 9781138052567
Published September 19, 2017 by Routledge
270 Pages

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USD $64.95

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Book Description

The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

Table of Contents

Foreword: The Bright Side of Social Media, Ashesh Mukherjee

Foreword: The Dark Side of Social Media, Leyland Pitt

Part I: A Framework for The Dark Side of Social Media

  1. A Framework for The Dark Side of Social Media: From Digital Drama to Digital Over-Engagement
  2. Angeline Close Scheinbaum

    Part II: Unfortunate Areas of Digital Drama

  3. Social Media, Online Sharing, and the Ethical Complexity of Consent in Revenge Porn
  4. Scott R. Stroud and Jonathan A. Henson

  5. Powerful Bullies and Silent Victims in Cyber Space: The Darkness of Social Media
  6. Marla B. Royne, Claudia Rademaker, and Gerard E. Kelly, III

  7. Crossing the #BikiniBridge: Exploring the Role of Social Media in Propagating Body Image Trends
  8. Jenna Drenten and Lauren Gurrieri

  9. Cheaters, Trolls, and Ninja Looters: The Dark Side of Psychological Ownership
  10. Keith Marion Smith, John Hulland, Scott A. Thompson

    Part III: Some Unintended Consequences for Consumers

  11. Being Yourself Online: Why Facebook Users Display their Desired Self
  12. Adriana M. Bóveda-Lambie and Kaci G. Lambeth

  13. Emotional Intelligence, Behavioral Procrastination, and Online (Over)consumption
  14. Paula C. Peter and Heather Honea

    Part IV: Some Unintended Consequences for Brands/Business

  15. When Corporate Partnerships are NOT Awesome: Leveraging Corporate Missteps and Activist Sentiment in Social Media.
  16. B. Yasanthi Perera, Ryan E. Cruz, Pia A. Albinsson, and Sarita Ray Chaudhury

  17. Is More Less, or Is Less More?: Social Media’s Role in Increasing (and Reducing) Information Overload from News Sources
  18. David G. Taylor, Iryna Pentina and Monideepa Tarafdar

    Part V: New Opportunities & Challenges for Social Media

  19. Consumer Privacy and The New Mobile Commerce
  20. Alexandra M. Doorey, Gary B. Wilcox, and Matthew S. Eastin

  21. Exploring the Challenges of Social Media Use in Higher Education
  22. Linda Tuncay Zayer, Stacy Neier Beran and Purificación Alcaide-Pulido

  23. Mommy Blogs and Online Communities: Emotions and Cognitions of Working Mothers

Angeline Close Scheinbaum, Anjala S. Krishen, Axenya Kachen, Amanda Mabry-Flynn, Nancy Ridgway

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Angeline Close Scheinbaum is Associate Professor at The University of Texas at Austin at the Stan Richards School of Advertising & Public Relations. She is a scholar of consumer behavior/consumer psychology, event sponsorship, and integrated brand promotions. Angeline is co-author on a leading textbook, Advertising & Integrated Brand Promotions, as well as edited scholarly books Consumer Behavior Knowledge for Effective Sports and Event Marketing (with Lynn Kahle) and Online Consumer Behavior.


'Social media is the best thing since sliced bread. Or is it? This book peels back the curtain to examine the dark side of social media, when it makes us worse off, and what we can do about it. A great compendium of perspectives and insight.' —Jonah Berger, Professor of Marketing, The Wharton School, University of Pennsylvania, USA; Bestselling Author, Contagious: Why Things Catch On

'This book provides a classic collection of informative chapters on the unintended consequences of using the social media. Specifically, the insights offered in the book throws a sharper light on why someone may have to think twice before using social media. A must read for all and a rude awakening for the society.'V Kumar, Regents’ Professor, Georgia State University, USA