How are we to understand the changing role of design and designers in the new age of consumer experience? Drawing on perspectives from cultural studies, design management, marketing, new product development and communications theory, The Design Experience explores the contexts, practices and roles of designers in today's world, providing an accessible introduction to the key issues reshaping design. The book begins by analysing how consumers acquire meaning and identity from product and other experiences made possible by design. It then explores issues of competitiveness, innovation and management in the context of industry and commerce. If designers are creators of human experiences, what does this mean for their future role in culture and commerce? Subsequent chapters look at new ways in which designers conduct user research and how designers should communicate about design and decision-making with key stakeholders. The authors conclude with a discussion of the design 'profession': will that label be a help or hindrance for tomorrow's designer? Written for students of design, design management, cultural and business studies, The Design Experience is also of interest to practitioners of design, marketing and management. Illustrated case study material is integrated into the text, and the book also includes a glossary, and extensive references.
'Design is becoming a basic discipline with strategic consequences in business and in society. The necessity of knowing about the changing role of design and designers should be obvious. This book contributes to this knowledge. Based on extensive research and experience the authors explore the issue of what design is and can be as well as how we can deal with design processes in different contexts. It should be essential reading for all those involved in business and design.' Assistant Professor Lisbeth Svengren, PhD, Stockholm University School of Business, Sweden Reviews: '...the book is easy to read, supported by generous case studies and diagrams,' Intra '...the authors have produced an excellent review of design, designing and designers.' Materials & Design