1st Edition

The Digital Bespoke? Promises and Pitfalls of Mass Customization

By ginger coons Copyright 2022
182 Pages 9 B/W Illustrations
by Routledge

182 Pages 9 B/W Illustrations
by Routledge

182 Pages 9 B/W Illustrations
by Routledge

The Digital Bespoke? is about mass customization, 3D printing, human bodies, and the step towards digitally built objects made to individual specifications. The author argues that the modes of customization offered by digital fabrication and mass production have more in common with their industrial predecessors than with craft-based customization. Using case studies of historical and current... Read more

Acknowledgements

List of illustrations

Preface

1. The map, the territory, and the jeans

2. Definitions

3. A known customer

4. The tailor online

5. Interfaces between bodies and standards

6. Mission control and other considerations

7. The role of the user in custom goods

8. Labour, bodies, infrastructure

9. Conclusion/Future

Appendices

Appendix one: Glossary

Appendix two: Configurator walk-throughs

Appendix three: Interview guide from Toronto-phase 3D PrintAbility interviews

Index

Biography

A researcher, educator, and designer, ginger "all-lower-case" coons studies and intervenes in the intersections of individuality, mass standards, and new production technologies. She is interested in the place of the user in the production process, and how individuals take control of the goods they use. She holds a BFA in design from Concordia University (Montreal, Canada), and an MI and PhD in information from the University of Toronto. She has been a member of the Critical Making Lab (Toronto, Canada) and the Digital Cultures Research Centre (Bristol, UK), and is now a Principal Lecturer and Research Fellow at the Willem de Kooning Academy in Rotterdam, the Netherlands.