The Digital and AI Coaches' Handbook The Complete Guide to the Use of Online, AI, and Technology in Coaching

Part I: Coaching Practice  

1. Defining digital coaching  

Jonathan Passmore & Sandra Diller  

2. The future of work is the future for coaches  

Carsten Schermuly, Max Brantl & Sandra Diller  

3. Keeping up-to-date with technology change  

Priya Hunt  

4. Marketing a digital coaching business  

Michael Beale & J. D. Meier  

5. The impact and side effects of digital coaching  

Natalie Michalik & Jonathan Passmore  

Part II: Technologies  

6. Video mediated coaching  

Tammy Tawadros  

7. Artificial Intelligence coaching chatbots  

Nicky Terblanche  

8. Technologies for creativity in coaching  

Auriel Majumdar & Stephen Brown  

9. Technologies for systemic coaching  

Sam Isaacson  

10. Technologies for VR coaching  

Andrew Strange & Sam Isaacson  

11. Technologies in reflective practice  

Clare Beckett-McInroy, Benita Stafford-Smith & Michelle Lucas

Part III: Critical Factors  

12. Setting up your online coaching environment  

Jonathan Passmore  

13. Building empathy and trust in online environments  

Hannes Schilling & Simone Kauffeld  

14. Relational factors in digital coaching  

Harald Geißler & Stefanie Rödel  

15 Creating media rich environments for digital coaching  

Harald Geißler & Stefanie Rödel  

16. Managing cybersecurity  

Alexandra J.S. Fouracres  

17. Managing ethics online  

Rachel Hawley, Eve Turner, & Ioana Iordanou  

Part IV: Digitalization and Diversity  

18. Artificial Intelligence diversity bias  

Eva Gengler, Ilse Hagerer, & Alina Gales  

19. Diversity, inclusion and belonging in digital coaching  

Naema Pasha  

20. Digital coaching with neurodivergent people  

Nancy Doyle  

Part V: The Coaching Industry  

21. The changing nature of the coaching industry  

Rosie Evans-Krimme & Jonathan Passmore  

22. The potential for Artificial Intelligence in coaching  

Joel A. DiGirolamo  

23. The business of digital coaching  

Carol Braddick  & Woody Woodward  

Part VI: Coaching Practice  

24. One-to-one digital coaching  

Brajesh Bajpai & David Clutterbuck  

25. Coaching the team in digital workplaces  

Tünde Erdös  

Part VII: Case Studies  

26. EZRA. Building a platform for a superpower  

Nick Goldberg & Jack Prevezer   

27. CoachHub  

Matti Niebelschütz & Yannis Niebelschütz   

28. Coaching.com  

Alex Pascal  

29. Sounding Board  

Lori Mazan & Christine Tao  

30. PocketConfidant AI  

Olivier Malafronte  

31. Rocky AI  

Harry Novic  

32. Optify  

Pam Krulitz  

33. Delenta  

Sam Samarasinghe  

34. uExcelerate  

Amit Kumar  

35. evoach  

Rebecca Rutschmann  

36. Ovida AI  

Alex Haitoglou  

Biography

Jonathan Passmore is an international respected chartered psychologist, researcher, and writer in the field of coaching. He has published widely over the past two decades including 40 books and over 250 scientific articles and book chapters.

Sandra J. Diller is Assistant Professor for Organizational Psychology at the University of Seeburg, a Coach and Trainer at the LMU Center for Leadership and People Management, and a Research Affiliate at the Institute of Coaching, Harvard Medical School.

Sam Isaacson is an independent coach and consultant co-founder of AIcoach.chat and founder of the Coachtech Collective, a global community of coaches grappling with the cutting edge of technology. He writes widely around the intersection of coaching with technology.

Maximilian Brantl is a seasoned consultant focused on strategy advisory of Fortune Global 500 companies on management and supervisory board level, and is a certified coach, currently writing his dissertation in the field of digital coaching. He specialised in orchestrating holistic organisational and cultural transformations as well as strategic reinvents. He also designs and executes leadership assessments and development journeys for C-suite executives.

“The Digital and AI Coaches' Handbook brings together the leading experts from across the field to provide a comprehensive, informative text - a must buy for those in the future of coaching.”
Dr Natalie Lancer, Chair of the British Psychological Society's Division of Coaching Psychology

“What an amazing array of relevant topics for Digital and AI coaches, provided by a broad range of subject experts!”
Stephen Murphy, EMCC Global VP Thought Leadership & Development

“This book will have an immense impact helping create knowledge, understanding and the development of digital and AI within the coaching sector. It will help the reader stay abreast with the revolution impacting our sector.”

Mohau Mphomela, President, COMENSA 

“Grounded in research, this book defines exactly what digital coaching is, what it isn’t, but most importantly, it provides the science and theoretical knowledge behind how and when to use these tools for maximum effect. The ever-growing use of technologies is changing by the second, which means continual evolution of the way we work to match the pace of change. This book supports that approach, and it is why The Digital and AI Coaches' Handbook is on my recommended list of books to read in 2024!”

Catherine Pearson, PCC Executive Coach, Executive Director, Leadership and Executive Coaching, Global Investment Bank

“The world of coaching is privileged to have this gift of a book now. The Digital and AI Coaches' Handbook is a must-have for any coach, leader of human development or practitioner who wants to stay abreast of fast-paced changes in this and related spaces.”

Dr Dumi Magadlela, ICF Global Chair

“In the rapidly-evolving world of technology, there’s a risk in committing to writing a good old-fashioned printed book on the topic: that it will be obsolete before it even makes the virtual shelves...Fortunately, the editors are wise to this risk, and the resulting handbook is less a ‘how-to’ on using the various technological tools available for coaches, and is rather a primer on changing one’s mindset, the better to equip oneself as a coach in this digital age. The shared expertise the editors have assembled is outstanding, with a host of contributors from across the spectrum of coaching thought leadership, organisational development, behavioural science, cybersecurity, tech startups, AI and more.”

James Bridgman, Coaching Perspectives magazine, January 2025