The Discourse of Advertising: 2nd Edition (Paperback) book cover

The Discourse of Advertising

2nd Edition

By Guy Cook

Routledge

272 pages

Purchasing Options:$ = USD
Paperback: 9780415234559
pub: 2001-07-19
$51.95
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Hardback: 9780415234542
pub: 2001-07-19
$170.00
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Description

The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.

Subject Categories

BISAC Subject Codes/Headings:
LAN000000
LANGUAGE ARTS & DISCIPLINES / General
LAN009000
LANGUAGE ARTS & DISCIPLINES / Linguistics / General