The Dynamics of Advertising  book cover
1st Edition

The Dynamics of Advertising

ISBN 9789058230850
Published October 31, 2000 by Routledge
296 Pages

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Book Description

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.


"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors....Written for an academic audience."