The Dynamics of Advertising: 1st Edition (Paperback) book cover

The Dynamics of Advertising

1st Edition

By Jackie Botterill, Iain MacRury, Barry Richards

Routledge

296 pages

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Paperback: 9789058230850
pub: 2000-11-17
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Hardback: 9789058230843
pub: 2000-11-17
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eBook (VitalSource) : 9781315080086
pub: 2013-12-19
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Description

The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.

Reviews

"Scholarly in approach, the book focuses on such areas as the history of advertising, critiques of the industry, consumer identity and anxiety issues, and social values and behaviors….Written for an academic audience."

Subject Categories

BISAC Subject Codes/Headings:
BUS002000
BUSINESS & ECONOMICS / Advertising & Promotion
SOC026000
SOCIAL SCIENCE / Sociology / General