The Early Advertising Scene (RLE Marketing)  book cover
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The Early Advertising Scene (RLE Marketing)




ISBN 9781138989092
Published December 17, 2015 by Routledge
260 Pages

 
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Book Description

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Table of Contents

1. Dallas 2. Kansas City 3. Saint Louis 4. An Observation Post 5. Chicago 6. Street Scene 7. New York.

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