VOLUME I. THE BASICS
Part 1. Fundamentals
1. Tversky, A. & Kahneman, D. ‘Judgment under Uncertainty: Heuristics and Biases’, Science, 185, 4157, 1974, pp. 1124-1131.
2. Tversky, A., & Kahneman, D., ‘The Framing of Decisions and the Psychology of Choice’, Science, 211, 4481, 1981, pp. 453-458.
3. Camerer, C., Issacharoff, S., Loewenstein, G., O’Donoghue, T., & Rabin, M. ‘Regulation for Conservatives: Behavioral Economics and the Case for "Asymmetric Paternalism"’, University of Pennsylvania Law Review, 151, 3, 2003, pp. 1211-1254.
4. Sunstein, C. & Thaler, R. ‘Libertarian Paternalism Is Not an Oxymoron’, University of Chicago Law Review, 70, 4, 2003, pp. 1159-1202.
5. Thaler, R., Sunstein, C., & Balz, J., ‘Choice Architecture’, in E. Shafir, ed., The Behavioral Foundations of Public Policy (Princeton: Princeton University Press, 2012), pp. 428-439.
6. Smith, C., Goldstein, D., & Johnson, E., ‘Choice without awareness: Ethical and policy implications of defaults’, Journal of Public Policy and Marketing, 32, 2, 2013, pp. 159-172.
7. Camerer, C., & Fehr, E., ‘When Does ‘Economic Man’ Dominate Social Behavior?’, Science, 311, 2006, pp. 47-52.
Part 2. Counterarguments
8. Glaeser, E., ‘Paternalism and Psychology’, University of Chicago Law Review, 73, 2006, pp. 133-156.
9. Gigerenzer, G.,‘On the Supposed Evidence for Libertarian Paternalism’, Review of Philosophy and Psychology, 6, 3, 2015, pp. 361-383.
10. Bubb, R., & Pildes, R., ‘How Behavioral Economics Trims Its Sails and Why’, Harvard Law Review, 127, 2014, pp. 1593-1678.
11. Cornell, N., ‘A Third Theory of Paternalism’, Michigan Law Review, 113, 2015, 1295-1336.
VOLUME II. FINANCIAL MATTERS
Part 3. Savings and retirement
12. Madrian, B. & Shea, D., ‘The Power of Suggestion: Inertia in 401(k) Participation and Savings Behavior’, Quarterly Journal of Economics, 116, 4, 2001, pp. 1149-1187.
13. Thaler, R. & Benartzi, S., ‘Save More Tomorrow™: Using Behavioral Economics to Increase Employee Saving’, Journal of Political Economy, 112, 1, 2004, pp. S164-S187.
14. Carroll, G., Choi, J., Laibson, D., Madrian, B., & Metrick, A., ‘Optimal Defaults and Active Decisions’, Quarterly Journal of Economics, 124, 4, 2009, pp. 1639-1674.
15. Hershfield, H., Goldstein, D., Sharpe, W., Fox, J., Yeykelis, L., Carstensen, L., & Bailenson, J., ‘Increasing Saving Behavior Through Age-Progressed Renderings of the Future Self’, Journal of Marketing Research, 48, 2011, pp. S23-S37.
16. Benartzi, S. & Thaler, R., ‘Behavioral Economics and the Retirement Savings Crisis’, Science, 339, 6124, 2013, pp. 1152-1153.
17. Beshears, J., Choi, J., Laibson, D., & Madrian, B., ‘Simplification and Saving’, Journal of Economic Behavior and Organization, 95, 2013, pp. 130-145.
18. Chetty, R., Friedman, J., Leth-Petersen, S., Nielsen, T., Olsen, T., ‘Active vs. Passive Decisions and Crowd-Out in Retirement Savings Accounts: Evidence from Denmark’, Quarterly Journal of Economics, 129, 3, 2014, pp. 1141-1219.
Part 4. Consumers and credit markets (134 pages)
19. Bar-Gill, O., ‘Seduction by Plastic’, Northwestern University Law Review, 98, 4, 2004, pp. 1373-1434.
20. Gabaix, X. & Laibson, D., ‘Shrouded Attributes, Consumer Myopia, and Information Suppression in Competitive Markets’, Quarterly Journal of Economics, 121, 2, 2006, 505-540.
21. Schwartz, A., ‘Regulating for Rationality’, Stanford Law Review, 67, 2015, pp. 1373-1410.
VOLUME III. ENVIRONMENT AND HEALTH BEHAVIOR
Part 5. Environment and sustainability
22. Michael D. Grubb, 'Overconfident Consumers in the Marketplace', Journal of Economic Perspectives, 29, 4, 201, 9-36. (American Economic Association).
23. Goldstein, N., Cialdini, R., & Griskevicius, V., ‘A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels’, Journal of Consumer Research, 35, 3, 2008, pp. 472-482.
24. Allcott, H. ‘Social Norms and Energy Conservation’, Journal of Public Economics, 95, 2011, pp. 1082-1095.
25. Costa, D. & Kahn, M. ‘Energy Conservation "Nudges" and Environmentalist Ideology: Evidence from a Randomized Residential Electricity Field Experiment’, Journal of the European Economic Association, 11, 3, 2013, pp. 680-702.
26. Pichert, D., & Katsikopoulos, K., ‘Green Defaults: Information Presentation and Pro-environmental Behavior’, Journal of Environmental Psychology, 28, 2008, pp. 63-71
27. Sunstein, C., & Reisch, L., ‘Automatically Green: Behavioral Economics and Environmental Protection’, Harvard Environmental Law Review, 38, 2014, pp. 127-158 (33 pages)
28. Momsen, K. & Stoerk, T., ‘From Intention to Action: Can Nudges Help Consumers to Choose Renewable Energy?’, Energy Policy, 74, 2014, pp. 376-382.
29. Asensio, O. & Delmas, M., ‘Nonprice Incentives and Energy Conservation’, Proceedings of the National Academy of Sciences, 112, 6, 2015, pp. E510-E515.
30. Newell, R. & Siikamaaki, J., ‘Nudging Energy Efficiency Behavior: The Role of Information Labels,’ Journal of the Association of Environmental and Resource Economists, 1, 4, 2014, pp. 555-598.
Part 6. Health behavior
31. Wansink, B., Just, D., & Payne, C., ‘Mindless Eating and Healthy Heuristics for the Irrational,’ American Economic Review, 99, 2, 2009, pp. 165-169.
32. Gine, X., Karlan, D., & Zinman, J., ‘Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation’, American Economic Journal: Applied Economics, 2, 2010, pp. 213-235.
33. Kling, J., Mullainathan, S., Shafir, E., Vermeulen, L., & Wrobel, M. (2012). Comparison Friction: Experimental Evidence from Medicare Drug Plans’, The Quarterly Journal of Economics, 127, 1, 2012, pp. 199-235.
34. Keller, P., Harlam, B., Loewenstein, G., & Volpp, K., ‘Enhanced Active Choice: A New Method to Motivate Behavior Change’, Journal of Consumer Psychology, 21, 2011, pp. 376-383.
35. Dai, H., Milkman, K., & Riis, J., ‘The Fresh Start Effect: Temporal Landmarks Motivate Aspirational Behavior’, Management Science, 60, 10, 2015, pp. 2563-2582.
36. Milkman, K., Minson, J., & Volpp, K., ‘Holding the Hunger Games Hostage at the Gym: An Evaluation of Temptation Bundling’, Management Science, 60, 2, 2014, pp. 283-299.
VOLUME IV. DEVELOPMENT AND EDUCATION
Part 7. Poverty and development policy
37. Bertrand, M., Mullainathan, S., & Shafir, E., ‘A Behavioral-Economics View of Poverty’, American Economic Review, 94, 2, 2004, pp. 419-423.
38. Shah, A., Mullainathan, S., & Shafir, E., ‘Some Consequences of Having Too Little’, Science, 338, 2012, pp. 682-685.
39. Mani, A., Mullainathan, S., Shafir, E., & Zhao, J., ‘Poverty Impedes Cognitive Function’, Science, 341, 2013, pp. 976-980.
40. Karlan, D., McConnell, M., Mullainathan, S., & Zinman, J., ‘Getting to the Top of Mind: How Reminders Increase Saving’, National Bureau of Economic Research Working Paper 16205, 2010.
41. Dupas, P., ‘Health Behavior in Developing Countries’, Annual Review of Economics, 3, 2011, pp. 425-449.
42. Duflo, E., Kremer, M., & Robinson, J., ‘Nudging Farmers to Use Fertilizer: Theory and Experimental Evidence from Kenya’, American Economic Review, 101, 2011, pp. 2350-2390.
Part 8. Education
43. Bettinger, E., Long, B., Oreopoulos, P. & Sanbonmatsu, L., ‘The Role of Application Assistance and Information in College Decisions: Results from the H&R Block FAFSA Experiment’, Quarterly Journal of Economics, 127, 3, 2012, pp. 1205-1242.
44. Castleman, B. & Page, L., ‘Summer Nudging: Can Personalized Text Messages and Peer Mentor Outreach Increase College Going Among Low-income High School Graduates?’, Journal of Economic Behavior and Organization, 115, 2015, pp. 144-160.
45. Kraft, M. & Rogers, T., ‘The Underutilized Potential of Teacher to Parent Communication: Evidence from a Field Experiment’, Economics of Education Review, 47, 2015: 49-63.
Part 9. Future directions
46. Kuran, T., & Sunstein, C., ‘Availability Cascades and Risk Regulation’, Stanford Law Review, 51, 4, 1999, pp. 683-768.
47. Breman, A., ‘Give More Tomorrow: Two Field Experiments on Altruism and Intertemporal Choice’, Journal of Public Economics, 95, 11-12, 2011, 1349-1357.
48. Bhargava, S. & Loewenstein, G., ‘Behavioral Economics and Public Policy 102: Beyond Nudging’, American Economic Review: Papers and Proceedings, 2015, 105, 5, 2015, pp. 396-401.
49. Goldin, J., ‘Which Way to Nudge? Uncovering Preferences in the Behavioral Age’, Yale Law Journal, 125, 1, 2015, pp. 226-270,
50. Chetty, R., ‘Behavioral Economics and Public Policy: A Pragmatic Perspective’, American Economic Review, 2015, 105, 5, pp. 1-33.
Biography
Cass Sunstein; Lucia Reisch






