1st Edition
The Economics of Sports Broadcasting
248 Pages
33 B/W Illustrations
by
Routledge
248 Pages
33 B/W Illustrations
by
Routledge
248 Pages
33 B/W Illustrations
by
Routledge
Also available as eBook on:
Sports now constitute one of the most valuable forms of broadcast entertainment in today’s lucrative international market. This textbook explains the economics underlying the sports broadcasting phenomenon.
The specific regulatory culture governing sports broadcasting means that the financial economy of this area has many unique features. The Economics of Sports Broadcasting provides an... Read more
1. Introduction 2. The Actors Involved in Sport Broadcasting 3. The Landscape of TV Channels 4. Televised Sport- the Commodity 5. Property Rights and Sale Procedures 6. The Auctioning of Sports Rights 7. Competition Between the Channels- A Game Theoretical Approach 8. Vertical and Horizontal Integration of Supply 9. The Demand for Sports Programmes
Biography
Gratton, Chris; Solberg, Harry Arne
