1st Edition
The Economics of the Multichannel Video Program Distribution Industry A Special Issue of the journal of Media Economics
Edited By Michael O. Wirth
Copyright 2002
78 Pages
by
Routledge
This special issue contains four articles that focus on a number of important Multichannel Video Program Distribution (MVPD) market issues and concerns. The first article strategically groups management theory and clusters analysis to empirically identify a number of different MVPD programmer strategic groups. The second article uses historical Government Accounting Office data set and counts... Read more
Volume 15, Number 3, 2002. Contents: M.O. Wirth, INTRODUCTION:Economics of the Multichannel Video Program Distribution Industry. S.M. Chan-Olmsted, J.C.C. Li, Strategic Competition in the Multichannel Video Programming Market: An Intraindustry Strategic Group Study of Cable Programming Networks. M.Z. Yan, Market Structure and Local Signal Carriage Decisions in the Cable Television Industry: Results From Count Analysis. M-H. Kang, Digital Cable: Exploring Factors Associated With Early Adoption. R.J. Rizzuto, M.O. Wirth, The Economics of Video on Demand: A Simulation Analysis.
Biography
Michael O. Wirth
