1st Edition
The Economics of the Publishing and Information Industries The Search for Yield in a Disintermediated World
Introduction
Chapter 1: The Legal and Economic Foundation of Intellectual Property and Copyrights
Chapter 2: Money Never Sleeps: The Search for Yield in a Disintermediated World
Chapter 3: Major Marketing and Economic Theories and Issues Impacting the Newspaper, Magazine, and Book Publishing Industries
Chapter 4: The Economics of the Newspaper Industry
Chapter 5: The Economics of the Magazine Industry
Chapter 6: The Economics of the Book Publishing Industry
Chapter 7: The Information Industries
Chapter 8: Disruption in the Book and Information Industries: the Impact of the Kirtsaeng Decision on Trade, Educational, Scholarly, and Information Industry Publishers
Bibliography
Index
Biography
Albert N. Greco is a Professor of Marketing at Fordham University. He has published a variety of books in the publishing field such as The State of Scholarly Publishing and The Book Publishing Industry. His research interests are in the book publishing industry, the scholarly journal industry, marketing and consumer behavior and market demand analysis.
As Greco (marketing, Fordham Univ.) explains in his account of his book's purpose, this is not a traditional history, economics, or mass communications book... Replete with statistical tables, extensive footnotes, and appendixes, Greco's study makes one think. The book is filled with fascinating information that makes readers aware that the publishing and information industry is exceedingly profitable.
W. Baker, emeritus, Northern Illinois University, USA, in CHOICE
