This very practical book guides museums on how to create the highest quality experience possible for their visitors. Creating an environment that supports visitor engagement with collections means examining every stage of the visit, from the initial impetus to go to a particular institution, to front-of-house management, interpretive approach and qualitative analysis afterwards.
This holistic approach will be immensely helpful to museums in meeting the needs and expectations of visitors and building their audience.
This book features:
The Engaging Museum offers a set of principles that can be adapted to any museum in any location and will be a valuable resource for institutions of every shape and size, as well as a vital addition to the reading lists of museum studies students.
"This is a well-researched, detailed book that presents much food for thought for museum managers and staff."
-Collection Management,vol.30, no 4
"…one of the greatest strengths of this book is the format itself. The text is supported with a range of boxes and other illustrative forms that serve to emphasise and break down key points: indeed a useful addition to a book that attempts to cover such a variety of themes…This book serves as a reader-friendly reference and is a very useful tool for museum and heritage professionals as well as students in relevant fields of study." - Dr Georgios Alexopoulos, University of York
Introduction: Meeting the demands placed on the Twenty-First Century Museum Part 1: Museum Audiences: Their Nature, Needs and Expectations 1. Traditional Museum Audiences: A Quantitative and Qualitative analysis 2. Developing New Audiences Part 2: Operating for Quality Introduction 3. Stimulating the Visit 4. Visitor Services: Operating for Quality Part 3: Learning in Museums Introduction 5. Museums and Lifelong Learning 6. Use of Museums by Schools Part 4: Planned to Engage: Using Interpretation to Develop Museum Displays and Associated Services Introduction 7. Applying the Principles of Interpretation to Museum Display 8. Interpretive Master Planning 9. Concept Development for Museum Galleries 10. The Engaging Museum