Preface
Chapter 1. Journalism’s New Frontier
Chapter 2. Build on Tradition
Chapter 3. A Converged World
Chapter 4. Tools are Tools
Chapter 5. Find your own Way
Chapter 6. Entrepreneurial Fundamentals
Chapter 7. Don’t Forget the Story
Chapter 8. Find your Tendencies
Chapter 9. Content and Distribution
Chapter 10. Brand and Market Yourself
Chapter 11. Create and Manage Online Communities
Chapter 12. Strategic Planning and Management
Biography
Sara Kelly, Ed.D., is chair of the Department of Journalism, Film and Entertainment Arts at National University in San Diego, where she serves as lead faculty for the BA in Digital Journalism and adviser to the online student newspaper, The National University Herald (thenuherald.com). Kelly also holds an MBA and an MFA. While at NU, she has helmed programs in journalism and strategic communications, as well as the integrated marketing communication specialization of the MBA. Previously, Kelly served as the longtime executive editor of the Philadelphia Weekly and the editor of InPittsburgh Newsweekly. Her professional publications include Salon, Mother Jones, The New York Times Book Review, Men’s Health, Town and Country, and Utne Reader.
