1st Edition

The Ethics of Volunteering in Tourism A Critical Evaluation

By Konstantinos Tomazos Copyright 2026
188 Pages
by Routledge

188 Pages
by Routledge

This timely and topical book offers a concise and targeted exploration of the ethical dimensions inherent to volunteering in tourism. Interdisciplinary in scope, this volume delves into the nuanced interplay of factors such as the climate emergency, the phenomenon of flight shaming, and the pervasive influence of social media. The book aims to explore the complex relationship between... Read more

1.Setting the Scene

2.Altruism, Service, Spirituality, and Volunteering in a Neoliberal Motif

3.Volunteering in Tourism: Service, Spectacle, and Making a Difference

4.Winning Hearts and Minds

Epilogue and the Ten Principles of Volunteering in Tourism

Biography

Konstantinos Tomazos holds a PhD in Volunteer Tourism and is Senior Lecturer in International Tourism at the University of Strathclyde in the United Kingdom. He directs his scholarly endeavours towards exploring avant-garde trends and specialised niches within the realm of tourism, meticulously analysing their profound impact on the industry and the myriad stakeholders involved. Dr. Tomazos is a prolific presenter and author, showcasing and publishing his insightful research on diverse facets of tourism. His expertise extends to dissecting the intricate processes that propel emerging tourism niches from the periphery into the mainstream. Notably, his scholarly focus extends to the fascinating domain of alternative tourists, intricate tourism micro-niches, and the transformative realm of “next-gen” travellers.

"Volunteering in or through tourism is a field which excites interest in the popular media, from NGOs and international agencies as well as in the work of academic researchers. It is a highly complex topic from multiple angles – social, cultural, economic and, above all, ethical. This book confronts these complexities head on and does so in an authoritative but accessible and readable way. It is a ‘must read’ for intending volunteers, their families, scholars of tourism and the international travel industry."

Tom Baum PhD DLitt, Professor of Tourism Employment, Department of Work, Employment and Organisation, University of Strathclyde Business School, UK

"This book is a must-read for tourism entrepreneurs, researchers and changemakers grappling with the complex ethics of doing good in a globalised world. With sharp wit and deep insight, it unpacks the moral contradictions of volunteer tourism, commodified altruism and the business of virtue. Read it not only to find answers, but also for the uncomfortable questions it asks. If we want to reinvent how we help others, we must first rethink why we do it."

Dr Vlatka Skokic Ph.D FHEAProfessor of Entrepreneurship, Programme Director (UG & PG Hospitality and Gastronomy), University of Split, Faculty of Economics, Business and Tourism, HR