The Evolution of Black Women in Television: Mammies, Matriarchs and Mistresses, 1st Edition (Paperback) book cover

The Evolution of Black Women in Television

Mammies, Matriarchs and Mistresses, 1st Edition

By Imani M. Cheers


114 pages

Purchasing Options:$ = USD
Paperback: 9780367890223
pub: 2020-03-31
SAVE ~$4.39
Available for pre-order. Item will ship after 31st March 2020
Hardback: 9781138201644
pub: 2017-07-20
SAVE ~$14.00
eBook (VitalSource) : 9781315511252
pub: 2017-07-20
from $12.50

FREE Standard Shipping!


This book seeks to interrogate the representation of Black women in television. Cheers explores how the increase of Black women in media ownership and creative executive roles (producers, showrunners, directors and writers) in the last 30 years affected the fundamental cultural shift in Black women’s representation on television, which in turn parallels the political, social, economic and cultural advancements of Black women in America from 1950 to 2016. She also examines Black women as a diverse television audience, discussing how they interact and respond to the constantly evolving television representation of their image and likeness, looking specifically at how social media is used as a tool of audience engagement.

Table of Contents


1. Black Women Behind the Lens

2. Maternal Mammies and Mainstream Matriarchs

3. Multidimensional Mistresses

4. Black Women as a Television Audience


About the Author

Imani M. Cheers is Assistant Professor in the School of Media and Public Affairs at The George Washington University, USA.

Subject Categories

BISAC Subject Codes/Headings:
PERFORMING ARTS / Television / General
SOCIAL SCIENCE / Ethnic Studies / African American Studies
SOCIAL SCIENCE / Popular Culture
SOCIAL SCIENCE / Women's Studies
SOCIAL SCIENCE / Gender Studies