2nd Edition

The Executive MBA for Engineers and Scientists





ISBN 9781138114302
Published June 14, 2017 by CRC Press
287 Pages 37 B/W Illustrations

USD $86.95

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Book Description

All too often, a simple lack of understanding of fundamental business concepts is enough to prevent capable scientists and engineers from receiving otherwise deserved promotions. These days, technical merit and hard work alone no longer guarantee upward mobility. For scientists and engineers with aspirations of moving up the corporate ladder a keen grasp of business basics is a must.

Presenting concepts in a manner that is easily accessible, The Executive MBA for Engineers and Scientists covers the business principles and applications that today’s technical managers need to know. The book touches upon all the essentials, including marketing, sales, finance, manufacturing, and accounting. It details technical considerations including quality control, technical services, and R & D and highlights how to effectively integrate business concepts with technical considerations. Examples based on the author’s experience working in the pharmaceutical industry and with the Food and Drug Administration illustrate how similar situations can occur in other industries and explain how to solve the problems using the same techniques.

This easy-reading reference not only facilitates the understanding required of today’s technical professional but also provides a time-saving reference for business men and women on the move upward in sales, marketing, and manufacturing who need to expand their knowledge of technical functions. From break-even analysis to technical quality control, this practical guide arms you with the business savvy required to walk into your next meeting with confidence and walk out with an increased sense of accomplishment.

Table of Contents

Part I: The Elements

Business: An Overview

Marketing

Sales

Finance

Break-Even Analysis

Statistics: A Little Bit, Simply Explained

Graphs, Charts, and Equations

Manufacturing

Accounting

Part II: Elements of The Technical Area

Technical Function: Overview

Quality Control

Technical Service

Research and Development

Part III: Integrating Business and Technical Areas for Profit

The Corporation as a Unit: An Overview

Business and Technical Relationships: Symbiosis to Maximize Profits

People Skills: How to Get Along With Others

Current Concepts, Trends, and Tools

Part IV: Planning Ahead

Your Career

Starting Your Own Business

…And A Little Bit More

Index

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