The Experience: How to Wow Your Customers and Create a Passionate Workplace, 1st Edition (Paperback) book cover

The Experience

How to Wow Your Customers and Create a Passionate Workplace, 1st Edition

By Lior Arussy

CRC Press

128 pages

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Paperback: 9780123954930
pub: 2002-01-10
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Description

'A 'must-read' for managers; this is a great guide for pulling the customer back into your management loop.' — Jerry Vass, author of Soft Selling in the Hard World 'Lior Arussy spins a cautionary tale for the transition companies m

About the Author

Lior Arussy is corporate vice president of global marketing at NICE Systems, responsible for strategy development and marketing activities worldwide. In his position at NICE, Mr. Arussy initiated, launched, and developed the product roadmap for the revolutionary Customer Experience Management strategy, and transformed it into a global market segment. His articles have appeared in many publications including Harvard Business Review. As a thought leader, he has been quoted by The Wall Street Journal, Financial Times, ABC-TV, and other media outlets.

Subject Categories

BISAC Subject Codes/Headings:
COM032000
COMPUTERS / Information Technology
TEC041000
TECHNOLOGY & ENGINEERING / Telecommunications